YouTube's Big Traffic Stick Forces PRS To Slash UK Streaming Royalty Rate
from the who's-got-the-value dept
Back in March, YouTube began blocking music videos for users in the UK after it said the PRS, the country's music licensing body, was charging royalties so high that it was losing money every time a user watched a video. As Mike pointed out at the time, "Google is making the point to PRS: you need us much more than we need you." It looks like that point's been made, as the PRS last week cut its streaming royalty rates by more than half, and is now basically begging YouTube to remove the block, since the site was at one point responsible for 40 percent of PRS' online plays. It looks like maybe the PRS is beginning to understand that without useful distribution (like that provided by YouTube), its members' content loses a lot of value, and that in turn, moves it makes to hamper distribution (like high royalty rates) actually serve to destroy value, not deliver it.