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Failures

by Mike Masnick

Tue, May 19th 2009 8:20pm




Filed Under:
behavioral advertising, clickstream tracking

Companies:
nebuad


Ding Dong, NebuAd Is Dead

from the so-much-for-that-plan dept

While it took many months since Congress made it clear that NebuAd's somewhat sneaky clickstream tracking/behavioral advertising plans were almost certainly illegal, it appears that the company has finally shut down completely. The similar Phorm remains in operation in the UK, but is still facing significant legal scrutiny and has been running around trying to convince everyone that it's system doesn't violate anyone's privacy. Either way, there's a good lesson to be learned: while it may seem that individuals don't pay all that much attention to their privacy rights, if you cross the line and abuse what people feel is sacred, it's going to come back to bite you.

4 Comments | Leave a Comment

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  1.  
    identicon
    Tony Paulazzo, May 19th, 2009 @ 10:25pm

    Nebuad not really dead

    https://nodpi.org/

    Nah, they may be dead in the US of A, but they've moved here in the UK, rebadged as Insight Ready LTD, ready to fight Phorm (aka Webwise, aka 121Media - ex spyware company), for market share.

    Still, at least Michael Savage can't come here...
    http://www.theregister.co.uk/2009/05/19/jacqui_smith_savage/
    how lucky are we?

     

    [ reply to this | link to this | view in thread ]

  2.  
    identicon
    Major N, May 20th, 2009 @ 12:15am

    Well, dead in the US....

    In the UK, NebuAd has named itself 'Insight Ready'. Not that surprising, given our government's attitude towards Phorm...

     

    [ reply to this | link to this | view in thread ]

  3.  
    icon
    Steve R. (profile), May 20th, 2009 @ 5:09am

    What about the RIAA and MPPA?

    I guess our non-representing Congressional representatives didn't get enough money to find this enterprise legal. How is tracking for the purposes of advertising illegal while tracking for purposes of seeing if you went to music download site is legal? Boggles the mind!

     

    [ reply to this | link to this | view in thread ]

  4.  
    identicon
    Anonymous Coward, May 20th, 2009 @ 6:08am

    Zombies

    They will be back

     

    [ reply to this | link to this | view in thread ]


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