Investors Back Out Of InDenver Times After They Can Barely Get 3,000 People To Subscribe
from the people-don't-pay-for-news dept
We pointed out last week that it was no surprise that the new InDenver Times operation, that sprang forth from reporters from the defunct Rocky Mountain News, was unable to meet its target of 50,000 subscribers before launching. However, it turns out that they only got around 3,000 subscribers, or around 6% of their goal. Not surprisingly, the folks who originally wanted to finance the operation have now backed out, over disagreements over how many people to employ. As some are noting, the reporters seem to think that you can just recreate a fully staffed newsroom from scratch, rather than building it up organically like a startup. Sure, there's obviously a feeling of bringing along a team from the old Rocky, but the idea is to get it right where that paper failed as a business -- and you don't do that by setting up the same bad cost structure (or... by trying to charge for subscriptions online).