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1.  

   Bad Phorm

   

   CleverName, Apr 14th, 2009 @ 8:35pm

   
   

   There is free software available that randomly browses thus polluting the Phorm database. It doesn't d/l all the big BW crap. If a significant percentage of users ran such software, I guess Phorm would try to have it declared illegal or something. Another thing that can be done is to change the cookie contents at set intervals.

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2.  

   Copyright

   

   ClickStream, Apr 14th, 2009 @ 8:45pm

   
   

   I dont think Phorm will have a market in the US for many reasons. One reason may be copyright. For once this law may produce a positive result for the consumer. The user creates a clickstream which Phorm would like to copy, without your permission. I suppose the ISP TOS will be changed to include forfeiture of your rights or better yet signing over copyright for all your work performed in the "cloud".

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3.  

   Re: Copyright

   

   6 degrees of Beacon, Apr 15th, 2009 @ 12:47am

   
   

   Beacon is already tracking Facebook "remember me" members and Alamo car rental is changing its privacy policy to mimic Beacon.
   
   http://www.alamo.com/index.do?action=newprivacy.do&cid=privAHUSEN090220&j=4713472 &e=[email protected]&l=1313220_HTML&u=35767414&mid=32900&jb=0

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4.  

   UK legal relations with the EU

   

   Linda_Margaret, Apr 15th, 2009 @ 1:24am

   
   

   I work in Social Media in the capital of Europe in Brussels. There is a trend in European culture and legal actions towards protection of private personal data, whereas in North American online culture and legal structure, the trend is more towards the protection of online copyright and content ownership and credit. I think that the UK, already an EU Member State with a history of several concerns regarding State sovereignty being superseded by EU institutions, may have finally forced a real show down with the European Court of Justice. The UK has been there before (over maintaining the UK measurements, of all things: http://en.wikipedia.org/wiki/Metric_Martyr), and struck a "let's do both UK and EU labeling". But this time, I think it will be much harder to strike a compromise. You can't maintain privacy while not maintaining it.

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5.  

   Re: Re: Copyright

   

   ClickStream, Apr 15th, 2009 @ 5:21am

   
   

   Tracking a visitor on your website is one thing, tracking a user throughout the web is a much larger scope. A user does not have to visit alamo.com nor do they have to allow cookies. With Phorm/ISP alliance the user has to find another nonPhorm ISP. There are not many to choose from.

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6.  

   Re: Re: Re: Copyright

   

   The infamous Joe, Apr 15th, 2009 @ 9:56am

   
   

   I thought you could opt out. Maybe I'm thinking of something else.

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7.  

   

   Anonymous Coward, Apr 15th, 2009 @ 5:58pm

   
   

   Amazon has informed Phorm that it wishes to opt out of the Phorm system, but Phorm has to use more than one click.
   http://news.bbc.co.uk/2/hi/technology/7999635.stm

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