The Importance Of Realizing Your Content Is Probably Available Online For Free

from the funny-way-to-state-the-obvious dept

We talk a lot about how it makes sense for people to make their content available online for free and adopt business models that take advantage of that, rather than complain about "piracy." While unauthorized file sharing is usually illegal, it's pretty silly to pretend that it doesn't happen or that you can stop people from sharing stuff they like with others. That said, artist Evan Roth has launched an "Available Online For Free" prank-style promo campaign for his new art exhibit (via Urban Prankster) by creating stickers that can be snuck onto products in a store to advertise the fact that... well, they're probably available online for free. ("Available Online For Free" is the name of the art exhibit and the exhibition book is, not surprisingly, available as a free download.) While it's probably not a good idea to go around putting these stickers onto products in a store (disclaimer: I wouldn't recommend it -- the pictures are kind of funny... but you likely won't make friends with the store owner), the campaign is a pretty creative and humorous way of stating the obvious -- anything that can be, will be available online for free, one way or another. Making your content freely available online doesn't mean that you can't still find ways to sell it, but you need to recognize that this is the lens through which a lot of people see products on a shelf. If you don't realize that yet, you may be in for a lesson via sticker sometime soon...


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    ChurchHatesTucker (profile), Apr 6th, 2009 @ 7:30pm

    Lots of folks have

    Start here.

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    RD, Apr 6th, 2009 @ 7:45pm

    Cue.,.

    Cue the big Weird Retard who will whine and shill "but its illegal and wrong!" to which everyone else will point out "and so Mike pointed out, RTFA moron."

     

    reply to this | link to this | view in thread ]

  3.  
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    cram, Apr 6th, 2009 @ 7:57pm

    Hi Blaise

    Does this apply to all content? What about time-sensitive stuff? Even though the information is technically infinite, it's value lies in when it's available. I don't see how giving that away free online helps.

     

    reply to this | link to this | view in thread ]

  4.  
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    bulljustin, Apr 6th, 2009 @ 8:20pm

    Re:

    Time sensitive content goes stale rather quickly. News, for example, loses its initial value within hours and only retains value in the long tail. The retained value for time sensitive content comes from who can provide it the quickest and most accurate. The best way to get time sensitive content out is online, and if the long lasting value comes from you being a source for that information then the quicker more people see it for free from you the more valuable you are.

     

    reply to this | link to this | view in thread ]

  5.  
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    Weird Harold, Apr 6th, 2009 @ 8:28pm

    Re: Cue.,.

    Cue clueless RD the stalker to make rude comments that aren't relevant.

     

    reply to this | link to this | view in thread ]

  6.  
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    Old Norse, Apr 6th, 2009 @ 8:47pm

    Your Content...

    ...will be available for free as well, but no one will understand what "Importantance" means.

     

    reply to this | link to this | view in thread ]

  7.  
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    cram, Apr 6th, 2009 @ 8:53pm

    Re: Re:

    Hi bulljustin

    If people can make money using time-sensitive information, surely they would be willing to pay for it - and a whole lot are. Giving it away free online would remove the exclusivity and kill a revenue stream. I don't think it makes sense to give away such information, especially when there aren't any other scarcities to sell.

     

    reply to this | link to this | view in thread ]

  8.  
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    Red, Apr 6th, 2009 @ 9:24pm

    Re: Re: Cue.,.

    Cue Weird Harold to make useless irrelevant comments about irrelevant comments....


    (And yes, before you reply, I know my comment is also irrelevant. No shit.)

     

    reply to this | link to this | view in thread ]

  9.  
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    bored, Apr 6th, 2009 @ 10:23pm

    Re: Re: Re: Cue.,.

    Your irrelevency is monumental. Well, more mental than anything.

     

    reply to this | link to this | view in thread ]

  10.  
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    Bored, Apr 6th, 2009 @ 10:26pm

    Re: Your Content...

    "Ance" are important man.

     

    reply to this | link to this | view in thread ]

  11.  
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    ehrichweiss, Apr 6th, 2009 @ 10:53pm

    Re: Lots of folks have

    I love that my content available online for free. I once recovered an entire website thanks to google cache. Granted, it wasn't huge but it was still quicker to scrape than look for the backups.

     

    reply to this | link to this | view in thread ]

  12.  
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    Mark Lewis, Apr 7th, 2009 @ 3:41am

    re: Your Content

    The Importantance of being Earnestance?

     

    reply to this | link to this | view in thread ]

  13.  
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    The infamous Joe, Apr 7th, 2009 @ 6:06am

    Re: Re: Re:

    When I can do a twitter search and get the "exclusive" news you're selling for free, and more up-to-date than you, then any concept for "exclusivity" you had just went out the window.

    It's a brave, new, highly-interconnected world. Throwing up a paywall will only disconnect you. (This is bad, if you didn't know already.)

     

    reply to this | link to this | view in thread ]

  14.  
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    Blaise Alleyne (profile), Apr 7th, 2009 @ 8:32am

    Re: Re: Re:

    Does this apply to all content? What about time-sensitive stuff? Even though the information is technically infinite, it's value lies in when it's available. I don't see how giving that away free online helps.


    Well, I wasn't actually making an argument here that anyone should make anything available online for free, but just that someone will do it (i.e. even if you're not giving it away, someone else is likely doing it "for" you, if the content is any good).

    If people can make money using time-sensitive information, surely they would be willing to pay for it - and a whole lot are. Giving it away free online would remove the exclusivity and kill a revenue stream. I don't think it makes sense to give away such information, especially when there aren't any other scarcities to sell.


    Why does it need to be exclusive to be scarce? The scarcity in time sensitive data is that, if you have it, you can provide it first. I don't think it's such a big deal if people copy it after the fact. If anything, it would grow the demand for that data, and if you're the one with the ability to provide it fastest, it grows the demand for your services too.

    I mean, I'm sure there are examples where data could be copied so fast now that a copier may have the ability to provide real-time data too, but there still have to be scarcities, benefits that you can provide if you're the provider and not just a copier. Again, copying wouldn't be a big deal if you focus on the kinds of things that differentiate the provider from the copier.

     

    reply to this | link to this | view in thread ]

  15.  
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    Blaise Alleyne (profile), Apr 7th, 2009 @ 8:39am

    Re: Your Content...

    Whoops. Thanks.

     

    reply to this | link to this | view in thread ]

  16.  
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    Easily Amused, Apr 7th, 2009 @ 1:09pm

    Re: Cue.,.

    "and so Blaise pointed out, RTFA moron."

    fixed that for you...

     

    reply to this | link to this | view in thread ]


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