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Ad Exec: Let's Save Newspapers By Throwing More Money At Newspapers
from the for-the-good-of...-um...-nostalgia? dept
Sinan Unur (an economics professor from my alma mater) writes in to point us to a column in AdAge, where an ad exec says that advertising agencies should rescue newspapers by focusing on newspaper advertising again. As Sinan points out, this doesn't make much sense, for a variety of reasons, but mainly because it shouldn't be the ad agencies that decide where to put the ad dollars, but the clients who employ the ad agencies. I'd argue it's even more ridiculous, because if you're focusing on newspapers out of a sense of nostalgia (which seems to be the crux of the article's argument), then you're actually failing your clients, by putting their ads in a place where they might not be most effective. While it's nice to see one industry interested in helping another struggling one, rather than the typical stories casting blame around -- it's difficult to see this as a reasonable solution to the newspaper industry's woes.
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today's penny arcade pretty much sums it up
which is goes nicely with this quote from cory doctorow's someone comes to town, someone leaves town where a phone company exec is talking to a couple of guys about their municipal wifi project:
"Yeah, we're the phone company. Big lumbering dinosaur that is thrashing in the tarpit. The spazz dinosaur that's so embarrassed all the other dinosaurs that none of them want to rescue us."
http://craphound.com/someone/Cory_Doctorow_-_Someone_Comes_to_Town_Someone_Leaves_Town.txt
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at least...
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Hell, why not newspapers?
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Newspaper Advertising
In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget.
When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.
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