Can Technology Solve The Privacy Questions Around Behavioral Advertising?
from the beats-regulations dept
Jim Harper makes a really good point as there's a growing clamor for regulators to step in and legislate around online privacy concerning things like behavioral targeting of advertisements. Before we rush into new laws, let's see if technology can solve the problems, such as Chris Soghoian's new tool to let users add a browser extension that let's them block out all targeted advertising cookies. That doesn't necessarily solve the issue with ISPs selling clickstream tracking, but it does suggest that technology may do a decent job protecting against some of these issues.