Is Carbonite's Lawsuit Over Lost Data A Bad Idea?
from the reminding-people-that-you-lost-their-data dept
Carbonite, one of a few players in the competitive online backup space, has now sued a vendor it used for hardware whose failure in 2007 led some of Carbonite's customers to lose their data. While you can understand why Carbonite is trying to sue this vendor, you have to wonder if it actually makes business sense. As some in the article note, it's not clear there's a real legal remedy here, and Carbonite may be doing this as a PR move, to make people realize that it wasn't responsible for the lost data. However, as someone who was recently on the market for such a solution, I'd say this lawsuit actually makes me think less of Carbonite. First, it reminds everyone that the company lost people's data. Second, it suggests that the company is unwilling to take responsibility for the loss. The people signing up to use Carbonite are trusting Carbonite to set things up in a way that their data won't get lost. They're not trusting Carbonite's suppliers. It's Carbonite that failed those customers, and simply trying to offload the blame does little to convince anyone that the company is setting things up in a way that will prevent this sort of thing from happening again, no matter who the tech supplier might be.