Never Be Surprised At What People Will Pay For
from the up-next:-chicken-of-the-month-club dept
The subscription model is a tried-and-true stalwart of the business world, whether it's applied to something like magazines, Netflix, cable TV channels, or bacon. Now those of us in the US can join our European brethren in adding black socks to the list of subscription-delivered goods with the stateside launch of Blacksocks.com. Blacksocks will send you 3 pairs of black socks at intervals you determine: for instance, if you want 3 pair every 4 months, it'll cost you $89 for a year's "sockscription." Laugh if you will, but the company claims to have accumulated 40,000 subscribers since it launched in Europe 10 years ago. Who says innovation is dead?