Never Be Surprised At What People Will Pay For

from the up-next:-chicken-of-the-month-club dept

The subscription model is a tried-and-true stalwart of the business world, whether it's applied to something like magazines, Netflix, cable TV channels, or bacon. Now those of us in the US can join our European brethren in adding black socks to the list of subscription-delivered goods with the stateside launch of Blacksocks.com. Blacksocks will send you 3 pairs of black socks at intervals you determine: for instance, if you want 3 pair every 4 months, it'll cost you $89 for a year's "sockscription." Laugh if you will, but the company claims to have accumulated 40,000 subscribers since it launched in Europe 10 years ago. Who says innovation is dead?


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Anonymous Coward, Mar 26th, 2009 @ 3:06pm

    This proves it

    I suppose

    The bubble is growing again

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    JB, Mar 26th, 2009 @ 3:35pm

    I'm Excited about Socks!

    That's a pretty entertaining Web site. Be sure to play the game, and see if you can find the semi-hidden movies.

    I'm ready to buy some socks! Underwear too!

     

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  3.  
    identicon
    Fred, Mar 26th, 2009 @ 3:36pm

    I'd do this

    But I just know I'd get hosed.

     

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  4.  
    identicon
    Joe, Mar 26th, 2009 @ 3:49pm

    Instant competition

    well not so instant, they've been around for a bit.

    http://www.monthlysocks.com/
    http://www.monthlyboxers.com/

    I suppose the main client base is mothers with son's going off to college.

     

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  5.  
    identicon
    Anonymous Coward, Mar 26th, 2009 @ 4:42pm

    Bacon ?

    the bubble has grown

    when will it burst ?

     

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  6.  
    icon
    Esahc (profile), Mar 26th, 2009 @ 4:45pm

    ???

    Something's a-foot . . .

     

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  7.  
    identicon
    Chris, Mar 26th, 2009 @ 4:46pm

    Innovation, seriously?

    Socks and delivery services are some of the oldest inventions around, simply combining the two, but really just offering a new product to preexisting linen services (which is basically what it is) I don't see as all too innovative. Clever perhaps, but beyond that I wouldn't give it too much credit. Ancient concept - new adaptation - little more.

     

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  8.  
    identicon
    Weird Harold, Mar 26th, 2009 @ 5:14pm

    Re:

    Wait, are you saying that someone came up with an new adaptation of an existing business concept without breaking copyright or patents?

    Hold the presses. This doesn't fit with "Masnick's Law". People will start making fun of you around here for that type of talk! ;P

     

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  9.  
    identicon
    Anonymous Coward, Mar 26th, 2009 @ 5:24pm

    Re: Re:

    The person with a copyright on dirty socks is not yet aware of this infringement. Once they are, all hell will break loose.

     

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  10.  
    identicon
    Anonymous Coward, Mar 26th, 2009 @ 6:22pm

    Re: Re:

    Wait, are you saying that someone came up with an new adaptation of an existing business concept without breaking copyright or patents?

    You know, Harold, I don't see where Carlo mentioned either patents or copyrights. You've got patents and copyrights so much on your little shill mind that you're starting to have visions of words that aren't even there.

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    Jesse, Mar 26th, 2009 @ 7:07pm

    Did I read that right? 3 pairs of socks for 90 dollars?

     

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  12.  
    identicon
    dev, Mar 26th, 2009 @ 7:41pm

    9 pair for 90 dollars.

    Seems to high. I like the idea, but the missing part is how do I find and throw out my 3 oldest pair of socks. That's the money maker.

     

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  13.  
    identicon
    Anonymous Coward, Mar 26th, 2009 @ 8:29pm

    Opportunity Knocking

    Somebody should patent this idea and then threaten the company with a lawsuit and file a complaint with the International Trade Commission (ITC) to get the import of these socks banned. Yeah, I know that prior art could eventually invalidate the patent, but that's not the point because by the time that happened, the company would already be out of business. I bet the company would probably pay up just to avoid the court costs and stay in business. Profit!

     

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  14.  
    identicon
    lori, Mar 26th, 2009 @ 8:41pm

    Re:

    It's 3 pair - 3 times a year - 9 pairs in total.

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Anonymous Coward, Mar 27th, 2009 @ 5:13am

    Re: Re: Re:

    Can't have a copyright on dirty socks. Try again.

     

    reply to this | link to this | view in thread ]

  16.  
    identicon
    Anonymous Coward, Mar 27th, 2009 @ 5:15am

    Re: Re: Re:

    I think that was his point. So often people in here complain about someone's business model violating copyrights or patents (or trademarks or trade secrets or common sense - the blog of violators) that to have an example of a business that is "innovative" (as in packaging in a shiny new box) without being a violator of someone just seems amazing.

     

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  17.  
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    Anonymous Coward, Mar 27th, 2009 @ 5:16am

    Re:

    If they are high quality socks, then that is a fairly typical MSRP, though you can get them for a lot less if you shop around.

     

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  18.  
    identicon
    Steve L, Mar 27th, 2009 @ 6:44am

    Well this bacon thing has got me pretty exited. 90 bucks for 9 pairs of socks seems a bit steep though, I'm used to buying them in huge bags for as cheap as possible.

     

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  19.  
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    calina, Mar 27th, 2009 @ 12:59pm

    This is great/hilarious. My Father's Day gift is now taken care of!

     

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  20.  
    identicon
    SamBusch, Mar 27th, 2009 @ 1:05pm

    Hmmm.... I like. Just surfed the site. The quality is pretty high, so $90 for 10 and the door-step-delivery makes it worth it to me.

     

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  21.  
    identicon
    Anonymous, Mar 27th, 2009 @ 2:36pm

    Saw a presentation by this guy while I was studying at St. Gallen. It's a good idea for a country where everyone wears black socks. Last time I checked, the only people who wear black socks in the states are really old men and office workers in formal industries.

    That being said, their guerrilla marketing was supposed to be their claim to fame - what are the odds that black socks become the next Puma?

     

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  22.  
    identicon
    another mike, Mar 27th, 2009 @ 3:04pm

    mmmm bacon

    I just signed up for that bacon of the month club. And they say you can't buy happiness.

    Everyone remember this XKCD comic about bacon.

     

    reply to this | link to this | view in thread ]


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