"you have to ask before you link to us" policy. The link is one of the elements that makes the web what it is; it's sort of the point that people can use links to direct visitors to other places, enabling the spreading and sharing of all sorts of information. Linking is not
copyright infringement, it's not a violation of a terms of service, it's not illegal -- it's a key part of the web. But somebody at the Financial Times, or its law firm, hasn't figured out that it's a good thing for people to link to one of their new sites, and has inserted a stupid linking policy
into its TOS. Here's an idea: if they don't want people linking to the site, people should oblige them and not link to it. Want to try and control or limit how people send you traffic? Fine -- don't reap any of the benefits of inbound links, and take yourself out of Google and other search engines while you're at it.