The name of the Sci Fi cable channel is pretty self-explanatory: the channel shows science fiction programs. But it's going to soon have a new name: "Syfy"
. It's apparently pronounced the same as Sci Fi, regardless of how it reads, and was chosen because NBC Universal can "own" it
, as opposed to the generic Sci Fi name, which the company couldn't trademark. Perhaps we can take some solace in the fact that the company isn't trying to take ownership of the term sci fi, but is the ability to trademark the channel's name so important to its business that the company would go to the expense of rebranding, while potentially reducing the effectiveness of the brand name? It's been obvious that the lawyers were in charge
at NBC Universal for a while now, but letting them run the branding might not be such a great idea.