For several years, companies pushing mobile TV services have been saying
an explosion in their popularity is just around the corner. But consumer uptake has been tepid, as their business model of charging a monthly fee for linear broadcast video that can't be time-shifted or recorded -- you know, the same kind of TV people are shifting away from in their living rooms -- hasn't struck a chord. Even in markets like Korea and Japan, often talked about as some of the most advanced mobile markets in the world, people have shied away
from paid mobile TV services. So after a few years of not really going anywhere, mobile TV companies are starting to think that maybe they should start thinking about changing their business model
) from a subscription-based service to an ad-supported one. Perhaps that's a start, but just as important as the charge to end users is the service offering: trying to force users back to a schedule-based broadcast system is always going to be an uphill battle in an on-demand world.