If Your Business Model Revolves Around Taking Some Feature Away From People, You're Doing It Wrong
from the add-value,-not-diminish-it... dept
I'm always amazed when companies think that they can take features away from users and then charge more for re-accessing those features. Taking features away from people to charge them for them almost never works. It just pisses off people who quickly go looking for alternatives. The latest company getting set to discover this for themselves appears to be 20th Century Fox studios, who wants to remove all the special features from rental DVDs in the hopes that people will buy those DVDs instead. Of course, what might happen is that fewer people rent their movies and fewer people buy the movies. I'm a fan of various DVD extras -- and it's part of the reason why I rent movies. If a DVD doesn't have them, I'm a lot less likely to rent the film -- and I'm unlikely to buy a DVD if I haven't first seen it as a rental. So, for me, Fox's strategy will certainly backfire, and I'd imagine the same is true for many others as well.