With all of the recent news
about merchants up in arms over negative online reviews, a San Francisco pizzeria has decided to take a brilliant approach to the (albeit few) negative Yelp reviews about their restaurant. In a sort of "take back the night" approach, Delfina Pizza has adorned its staff with t-shirts that bear the text of their 1-star reviews
. With sayings like "The pizza was soooo greasy. I am assuming this was in part due to the pig fat," Delfina boldly acknowledges that it understands everyone is a critic, and that it is not afraid of a bad review or two. Gone are the Ratatouille
days where restaurants live or die by one star of some food critic's review; instead, perhaps restaurateurs will learn that reviews are a starting point for holding meaningful conversations with their customers. Of course, in this particular case, the strategy may backfire -- already one Yelp reviewer has submitted a 1-star review
asking "am i good enough for a t-shirt now?"