As we watch the newspaper industry struggle with trying to respond to changes in the market that were obviously on the way a decade ago, it's funny to see network television just waking up to the same issues. Apparently, they're just now (?!?) realizing that the advertisers who kept them in business all these years have many other options
on place to advertise -- and the viewers who used to have three options for what to do on a weekday night (ABC, CBS, NBC) now have hundreds of channels, billions of internet websites, movie rentals, video games and many, many, many other options. Yes, the market has shifted -- but that shift began quite a while ago. The fact that the networks are just now realizing that maybe they need to treat the business slightly differently certainly seems like they're a bit late to waking up to reality.