It's no secret that the newspaper business has been going through a rocky patch lately, and hasn't done a very good job coping with a changing marketplace. However, it does seem a bit odd to respond to that, not necessarily with new business models, but with an advertising campaign about how great newspapers are. Specifically, they put out an ad this week to claim that more people read newspapers than watched the Superbowl. As Jeff Nolan notes at the link above, that's missing the point. Nobody denies that people read newspapers. The problem is that newspapers haven't been able to figure out how to effectively build a new, sustainable business model around that community (and, if you want to understand part of the problem, it's that they're still focused on "people" and not "community.")
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