'Up To' Marketing Strikes Again: UK Customers Get 45% Of Promised Broadband Speed
from the stuck-in-the-slow-lane-again dept
This probably won't come as a surprise to pretty much anyone, but a new study by Ofcom in the UK found that, on average, customers received bandwidth at approximately 45% of the speed that was being advertised. Welcome to the world of "up to" marketing, where service providers get to promise "speeds up to x" and can then deliver a tiny fraction of that speed and still not be lying in their ads. However, it sounds as though Ofcom is going to get a lot more specific, and is demanding that ISPs start providing more accurate statements on what speeds customers should expect.






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Ofcom
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Re:
"Hang on.... UP TO? I get exactly 20mb right now, and you're saying only UP TO. will I definitely be able to get the 20mb speed or not? No? Well then, goodbye ma'am."
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Actually, I've been doing that for years. I have a Linksys wireless adapter whose antenna hangs out the window next to the computer and it picks up all the open networks in the apartment building in the immediate neighborhood. I have been "paying" the cable and phone "up to" scammers exactly what I want.
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I want a Job @ OFCOM
They must all get paid lots.
Hopefully will change when the person at the top of this government black hole of finances is one who grew up with computers and understands the tech & issues as compared to the 62 year old who runs it now. Who just writes "letters of concern" to the telecoms providers on issues, but hasn’t the bottle to DO ANYTHING ABOUT IT.
Oh well back to surfing on my Victorian copy wire internet.
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Speed != Bandwidth
Speed = Latency
It doesn't matter if you have a 1.5mbps, 3mbps or 1Gbps if the other end is uploading at only 1mbps, all your going to get is 1mbps, it has nothing to do with speed, but how much bandwidth is available for usage. The speed is the time it takes to go from one connection to the other (latency), which can be affected by bandwidth, but most often is not.
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In the UK...
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we can't have commoners spreading their foolish ideas around.
and we can't have them know what is going on, that's for sure.
we'll just ban the whole pirate infested pedophilia/terrorism enabling web.
honeymoon is over.
think of your children/nation
signed
Feudalism Revival Foundation
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Bandwidth, on the other hand, almost always matters. The cases where it doesn't are sending just text - plain text email, text chat, things like that. I would not want to go to a super low latency 128kbps connection, for example.
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Same Old, Same Old
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Re: Same Old, Same Old
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