Microsoft Jumping On The T-Shirt Bandwagon

from the softwear,-not-software dept

For years, critics of this site have made fun of us (incorrectly) by claiming that we're really telling content creators of all kind to bet their business model on selling t-shirts. That, of course, isn't true, but we keep seeing t-shirts show up in odd places -- and recently discovered that the branded t-shirt market is a decent size. Who's the latest to jump in? Apparently Microsoft. Seriously. Ad Age is reporting that Microsoft is coming out with its own clothing line, focusing on the sort of retro-geek/ironic look that's been sort of trendy in the t-shirt space. They're calling it "Softwear" (not software, get it?), and it will even include the infamous Bill Gates' mugshot among other Microsoft-related images from the 80s. And, no, I doubt anyone expects this to be a big money maker, but with so many people actually selling t-shirts and with a bunch of folks in the comments recently requesting t-shirts from us, maybe we should have some fun and offer some up. I'd probably get one that read LOOOOOOOOOOOOOOOOOOOOOOOOOTS of T-shirts.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    icon
    ChurchHatesTucker (profile), Dec 8th, 2008 @ 7:46am

    T-shirt

    I want one that reads, "I Downloaded This Shirt."

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Nick Stamoulis, Dec 8th, 2008 @ 7:46am

    This is amazing. They should really stick to what they do best.

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Anonymous Coward, Dec 8th, 2008 @ 8:05am

    Re:

    Screwing up OSs

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    fc, Dec 8th, 2008 @ 8:13am

    techdirt t-shirt

    i want one that says "scarce good"

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Dallas IT Guy, Dec 8th, 2008 @ 8:19am

    Ironic

    Does anyone else see the irony in using "t-shirts" as the scarce good example, when companies have been giving them away as promotional material for years?

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Dave, Dec 8th, 2008 @ 8:46am

    Re: Re:

    They'll probably trade mark the BSOD t-shirt and sue think geek.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Anonymous Coward, Dec 8th, 2008 @ 8:51am

    Re: Re: Re:

    ...because, unlike Apple, Microsoft has a history of doing just that.

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Chris, Dec 8th, 2008 @ 8:53am

    T-Shirt

    I want one that says "I have the red ring of Death".

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Tami, Dec 8th, 2008 @ 8:58am

    T-shirt

    I want one that says "I've been Modded".

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    ulle, Dec 8th, 2008 @ 9:28am

    The DOS shirt actually looks good and is something I would wear and speaking of t-shirts Mike when do we get to see some techdirt t-shirts?

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    Twinrova, Dec 8th, 2008 @ 9:29am

    T-Shirt

    I want a blue T-Shirt with the "Blue screen of death" text written on it.

    And Mike, my t-shirt rebuttal was used as a metaphor given that's what your blog stated. "Lottttttttttts of [add item here]" is what I'm going for.

    But you can also replace with "Markup [add item here] well above cost to give away free."

    Enjoy!

     

    reply to this | link to this | view in thread ]

  12.  
    identicon
    Joe, Dec 8th, 2008 @ 9:51am

    Re: T-Shirt

    I do have the Red rings of death...can we get an "I have had the red rings of death x times" with the skull and 3 red lights in there...i would buy that

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    Vrobca, Dec 8th, 2008 @ 9:51am

    Hmmmm

    it confuses me to see so many people "wanting" a t-shirt from M$ when its an entirely different segment, and they have done such a crappy job in their own segment, i wouldn't wear a M$ tshirt even if it gets me popular with my fellow geeks. I expect this so called "SoftWear" to transform into "MicroWear" the first time u wash it !!!

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    nasch, Dec 8th, 2008 @ 9:52am

    Re: Ironic

    Only if they don't understand what scarce goods are. They are goods with a limited supply, that have non-trivial marginal cost to produce. It is certainly possible to give away scarce goods, and happens all the time.

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Rekrul, Dec 8th, 2008 @ 9:57am

    They should make one that says "I survived Windows Vista and all I got was this crummy shirt!"

     

    reply to this | link to this | view in thread ]

  16.  
    identicon
    Anonymous Coward, Dec 8th, 2008 @ 10:04am

    And all I sold

    How about

    "I put together a winning web site full of relevant news and insightful commentary and all I sold was this lousy T-shirt

    - Techdirt.com"

     

    reply to this | link to this | view in thread ]

  17.  
    identicon
    Red, Dec 8th, 2008 @ 10:05am

    They should make a shirt that says: "This Shirt has encountered and Error and needs to be terminated - would you like to send the err to the Cleaners?"

     

    reply to this | link to this | view in thread ]

  18.  
    identicon
    angry dude, Dec 8th, 2008 @ 10:22am

    Techdirt T-Shirt

    I'll buy a bunch of those saying
    "I AM A MINDLESS TECHDIRT LEMMING-PUNK"
    and give them away for free to some members of this blog's audience

     

    reply to this | link to this | view in thread ]

  19.  
    identicon
    angry dude, Dec 8th, 2008 @ 10:26am

    Re: And all I sold

    "And all I sold" ???

    You are a freaking idiot, dude

    Mikey is on BSA and CPF payroll
    He doesn't need to sell you anything to get paid, just to spread his bullshit and misinformation among techdirt lemming punk population

     

    reply to this | link to this | view in thread ]

  20.  
    identicon
    ahhh, Dec 8th, 2008 @ 10:44am

    Microsoft makes great operating systems, that Millions of people use and prefer... So why not sell T shirts...


    oh and i gave not seen a Blue Screen of Death in over 5 years. and all i use every day is XP

     

    reply to this | link to this | view in thread ]

  21.  
    identicon
    mobiGeek, Dec 8th, 2008 @ 11:21am

    Re: Techdirt T-Shirt

    I'll take a large. Thanks!

     

    reply to this | link to this | view in thread ]

  22.  
    identicon
    DanC, Dec 8th, 2008 @ 11:24am

    Re: Techdirt T-Shirt

    Can we get one for you saying
    "I AM A WHINY BLOG TROLL" ?

     

    reply to this | link to this | view in thread ]

  23.  
    icon
    ConceptJunkie (profile), Dec 8th, 2008 @ 11:33am

    Re:

    But what they do best is illegal.

     

    reply to this | link to this | view in thread ]

  24.  
    identicon
    Chronno S. Trigger, Dec 8th, 2008 @ 11:37am

    Re: Re: Techdirt T-Shirt

    I want one that says "Angry Dude was here".

    Mike, maybe you should put out some shirts. It looks like there's a market. Could a get one in a polo shirt? We have a vary relaxed dress code here but I still can't wear T-Shirts.

     

    reply to this | link to this | view in thread ]

  25.  
    identicon
    Anonymous Coward, Dec 8th, 2008 @ 11:40am

    Re: Hmmmm

    Why do you think microsoft has done a crappy job? I do admit their products are far from perfect, but I wouldnt call them crappy.

     

    reply to this | link to this | view in thread ]

  26.  
    identicon
    Anonymous Coward, Dec 8th, 2008 @ 11:40am

    Re: Re: And all I sold

    Mikey is on BSA and CPF payroll

    just to spread his bullshit and misinformation among techdirt lemming punk population

    Hi angry dude,

    Do you practice being a hypocrite, or does it come naturally? Bullshit, misinformation, and lies seems to be your forte more than anyone else's.

     

    reply to this | link to this | view in thread ]

  27.  
    identicon
    angry dude, Dec 8th, 2008 @ 11:46am

    Re: Re: Re: And all I sold

    hypocrite ? No, that's Mikey's province

    Cynic ? Yes, and for a good number of reasons...

    Have a nice day, punky

     

    reply to this | link to this | view in thread ]

  28.  
    identicon
    Norm, Dec 8th, 2008 @ 11:57am

    Re: Re: And all I sold

    Mikey is on BSA and CPF payroll

    [Citation Needed]

     

    reply to this | link to this | view in thread ]

  29.  
    identicon
    calm dude, Dec 8th, 2008 @ 12:04pm

    Re: Techdirt T-Shirt

    angry dude,
    I have a present for you, a shirt with this guy on it.

     

    reply to this | link to this | view in thread ]

  30.  
    identicon
    Anonymous Coward, Dec 8th, 2008 @ 12:25pm

    Re: Re: Re: Re: And all I sold

    No, angry dude, you're definitely a hypocrite - and a poor liar. But I suppose you have to go with what works for you...

     

    reply to this | link to this | view in thread ]

  31.  
    identicon
    jonnyq, Dec 8th, 2008 @ 12:39pm

    Re: Ironic

    free scarce goods have been used as promotional items for other scarce goods for a long time. i.e. free t-shirt with a concert ticket - t-shirt (scarce good) promoting the ability to attend a concert (scared good / service)

     

    reply to this | link to this | view in thread ]

  32.  
    identicon
    Rose M. Welch, Dec 8th, 2008 @ 12:43pm

    Re: T-shirt

    Hell yes!

     

    reply to this | link to this | view in thread ]

  33.  
    identicon
    Rose M. Welch, Dec 8th, 2008 @ 12:43pm

    Re: techdirt t-shirt

    That one, also...

     

    reply to this | link to this | view in thread ]

  34.  
    identicon
    Anonymous Coward, Dec 8th, 2008 @ 12:47pm

    So does this mean Microsoft is giving away Windows? Because if not it means nothing and they just going to take more of people's money. Good try though.

     

    reply to this | link to this | view in thread ]

  35.  
    identicon
    Pork 4 Mohammed, Dec 8th, 2008 @ 1:14pm

    Will the shirts come loaded with

    T-shirt Genuine Notification?

     

    reply to this | link to this | view in thread ]

  36.  
    identicon
    Dave, Dec 8th, 2008 @ 6:27pm

    Re: Techdirt T-Shirt

    Did somebody hurt your feelings? Do you need a hug?

    Can you stop lying long enough to breathe?

     

    reply to this | link to this | view in thread ]

  37.  
    identicon
    Hoeppner, Dec 8th, 2008 @ 6:54pm

    I like the DOS shirt.

     

    reply to this | link to this | view in thread ]

  38.  
    identicon
    Rekrul, Dec 9th, 2008 @ 3:59am

    How about one that says "You will need to reboot your computer to complete this operation"?

     

    reply to this | link to this | view in thread ]

  39.  
    identicon
    Rick Sarvas, Dec 9th, 2008 @ 6:41am

    -

    Great idea! I'd love to have an official MS branded BSoD shirt. Better yet, how about one for their other successful operating system (besides Vista) - Microsoft Bob.

     

    reply to this | link to this | view in thread ]

  40.  
    identicon
    paintballbob, Dec 9th, 2008 @ 8:44am

    loooooooooooooooooooots of t-shirts

    i would definitely buy some techdirt swag if it was offered. either get the loooots thing or the "i downloaded this shirt" or even one that just says "Techdirt"

     

    reply to this | link to this | view in thread ]

  41.  
    identicon
    DumbLuck, Feb 25th, 2009 @ 9:31pm

    I'm a PC Stickers for the Apple Store!

    I got some MS Swag from this site. Lots of geeks stuff, for all us MSFT's. I put these stickers on every freaking VW beatle I come across, and under the Laptops at the Apple Store.....Gotta love it!


    I'm a PC Merchandise. Stickers Shirts and everything.
    http://shop.ecompanystore.com/mscompanystore/Im-a-PC.aspx

     

    reply to this | link to this | view in thread ]


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