Apple: It's Not Like Anyone Believes What We Advertise...
from the great-defenses dept
With Apple getting smacked down in the UK for misleading advertising, it appears the company is also facing a variety of similar challenges on the homefront. However, Apple tried a rather odd defense in a similar case. After first claiming that everything in its ads was accurate, the company also noted that any reasonable person would know not to believe what they saw in the ad anyway:
"Plaintiff's claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff's position could have reasonably relied on or misunderstood Apple's statements as claims of fact."I could see that argument making sense for extreme and over-the-top demonstrations, but somehow it seems unlikely to fly in this particular case.