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Apple Smacked Down For Calling iPhone 3G "Really Fast"
from the define-really-and-define-fast dept
An ad for the iPhone 3G has been banned in the UK, after the country's advertising regulator decided that calling the device "really fast" four times in an ad was making deceptive claims about the speed with which it could access the internet. Earlier in the year, Apple had another iPhone ad banned after it said it could access "all parts of the internet." The regulator's action was prompted by 17 complaints from consumers about the ad, though at least one of those who complained after he'd received some poor customer service from Apple says revenge was a factor, and wonders if others had similar motivation. While plenty of complaints about Apple in online forums get ignored or shouted down by the legions of Mac fanboys, at least one guy found a way to make his stick.
Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.
Reader Comments (rss)
(Flattened / Threaded)
I am of two minds on this. On the one hand I like the fact that Apple isn't able to just get away with everything. I don't want it to become another Microsoft and see the OS go down the drain.
On the other hand I see an incredible fuss being made every time anything seems to not work perfectly. This may be a little biased, but I think Apple gets blamed for mistakes a lot more and a lot faster than any company. Probably partly their fault, they are one of the best known companies around now, with their ad campaigns.
But I think we just don't make nearly as big a deal of lawsuits like this hitting Dell or IBM. And although the fanboys can be very... energetic in their opinions, a fanbase does not appear for nothing.
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iphone.. eveything on net ??
except at least the flash part, hmmm pretty big hunk of net, and i think silverlight too... so here we go... that's the "revenge" part ?
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An angry customer is an angry customer, no matter the motivation.
But this seems a fairly cut&dry situation, with an advertiser misrepresenting the abilities of their product and getting smacked on the nose for it.
Speed is an important product feature in mobile net devices. If you bought a car after watching it zoom about in an advert only to find it only did 30mph, you might feel a bit cheated too.
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Ratio
According to the numbers, Apple is selling an average of 27,000 iPhones in the UK... PER WEEK. That works out to be roughly a half million phones since launch.
And they've had 17 complaints.
Wow. Makes me wonder why didn't you file this story under the making-something-out-of-practically-nothing department?
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the complaints were about the adds not the product.
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Re:
This wasn't about something not working perfectly, it was about an advertiser indicating their product could do something it could not. There was no lawsuit. Visit http://www.asa.org.uk/asa/about/ for information on the organization responsible.
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How is a relativistic claim a problem?
As I'm currently traveling in London, I'm seeing the iPhone ads on TV with a disclaimer something to the effect of "sequence and speed has been accelerated", or some such legalese.
If they want to go after Apple because the *NETWORK* cannot possibly function as fast as the events necessary to be squeezed into a :30 spot, that's one thing. It's entirely another to go after them for a relativistic statement like "really fast" As compared to what? My old 1st gen HTC WinMo phone? Abso-friggin-lutely! As compared to my desktop on a hard-wired gigabit Ethernet connection? Well, sure... but that's not the point here, is it?
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excellent analysis
Hi Thom,
I like how you articulate your views, and substantiate them with researched facts and context. Would you be interested in having people read your analysis? If so, email me at hannahh.kelly@gmail.com
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Re: How is a relativistic claim a problem?
It's not about speed, you dolt.
It's about realistic performance. This is why the smart folks don't use intel, the smart folks don't use vista, etc. However, some do get frauded by a fraud ad like apple's.
Lets use your example. If they said its way faster than an HTC, nobody would have said squat. In fact, it'd probably have been a more effective advertisement.
If you claim your car can go up to 200 miles per hour when the real max speed is around 120 and don't mention that the "max" is on a downhill, well gee, maybe it can only go as fast as it will go (which might be, say considerably less).
Essentially even if your Iphone was on a LAN your performance would not match what they did in a commercial. For this occurrence, someone managed to make the complaints about fraudulent advertising known. It's not unlike those McDonalds commercials that use plastic glazed sandwiches to look "amazing" are the same as the real ones, just nobody has been as successful at putting them to the same standard of honesty.
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Re: How is a relativistic claim a problem?
It wasn't about a statement, it was about showing the phone doing things like downloading google street maps instantaneously.
A tech-savy person would probably see it as an exaggeration (and ignore it as such), but there are plenty of people out there who don't know any better and would buy it believing that possible.
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IPhone commercials
Has any of you seen the disclaimer that flashes by in the ad foprs the IPHone at least here in the states. It says something like some parts of the operations have been cut out for the purpous of this commcercial meaning that they left several things like waiting for he internet to load and other things you have to do to get the same result they show in the commercial to make it look quick! everyone of you IPHOne users deserve what they get. All this oooohh aaaahh stuff theys how you has been available for years but most of you are to dumb to fgind this kind of functionality so you have to have Jobs show you to the water. Cattle!!!
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It wasn't the claim, it was the demo
The ad itself and the words they use weren't the problem. The problem was the fact it showed the phone doing a number of different tasks in :28 when it wasn't actually possible.
The showing of an impossible scenario is what the Advertising Standards Council said was misrepresentative.
PCPro duplicated the tasks using an iPhone connected to Wifi and it took almost three minutes to actually do the tasks shown. Here's the video of the recreation.
http://www.pcpro.co.uk/news/239556/what-the-banned-iphone-advert-should-really-look-lik e.html
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Apple torches
This ad smack down seems a bit odd. We let a lot of misleading ads get through in the US... maybe overseas they are a bit more strict on these things?
But Apple always tout how they are super mega ultra best and how their products are top notch and flawlesss... really just their brand name not living up to the brand and hype. They are unfairly scrutinized and I take stones thrown at apple with a grain of salt but they sort of brought it on themselves. Everyone expects Microsoft to screw up... but Apple claims they never do.
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Simpsons
I enjoyed watching the Simpsons mock apple last night. Didn't like the islamic propaganda, but the apple mocking was funny.
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UK Safety Police: Keep away from the iphone! They're lying to you!
Only 17 complaints? I wonder if this complaint may have come from a competing network who doesn't have the phone on their network.
Is it a case of "If you can't compete, silence them"?
iPhone has 80% of the high-end smartphone market, and has around 95% satisfaction and 80% of owners will recommend it to others. Those numbers are nothing short of incredible. From a organic, word-of-mouth advertising perspective, it's virtually impossible to compete with those numbers.
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Re: Apple torches
That's exactly what I was thinking. Almost every commercial on US TV is misleading & wrong. At least overseas there is a little bit of oversight on the "tele". We are supposed to have truth in advertising but that is not the case. If there is truth they put it on the bottom of the screen where it is shown for a second & in a very small font that no one can read or it is read very quickly similar to the pharmaceutical ads.
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Re: UK Safety Police: Keep away from the iphone! They're lying to you!
If there is one complaint and its found to be justified, they investigate.
And FUD about other networks isn't helping, fanbot.
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Why so heated?
Why is everyone getting so wound up about the iphone and how it is advertised? So what if they demonstrate the functionality and 'omit' the downtime to illustrate the end product? Everyday in life we, the general public, are subjected to unrealistic advertising on TV...singing cows, cars travelling 200 miles in the time it takes to run an average ad etc. Do we get over-heated about them? In our home, myself, partner and our 2 sons all have the iphone 3G and cannot believe how good it actually is. The harshest critics of new technology are teenagers and early 20 somethings - our sons fall into these categories, one of whom is an IT wiz, and everyday they find something new to do with the iphone. Lighten up people...its a new generation of mobile comms; embrace it as such.
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Re:
The complaints are about the fact the product doesn't work like it does in the ad - are you just trying to be obtuse?
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I find my phone to be about as fast as it is in the commercial when I'm on Wi-Fi, meaning that they aren't really misrepresenting the phone's speeds, but they are misrepresenting the network's speeds. I don't believe they say anywhere in the ad they are on the 3G network, they just imply the phone transmits and receives data over the 3G network.
But advertising has always been this way, the product is rarely as good as the ad says it is. Will the UK begin to attack McDonalds because their burgers never look as good at the restaurant as they do in the ads?
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I find my phone to be about as fast as it is in the commercial when I'm on Wi-Fi, meaning that they aren't really misrepresenting the phone's speeds, but they are misrepresenting the network's speeds. I don't believe they say anywhere in the ad they are on the 3G network, they just imply the phone transmits and receives data over the 3G network.
But advertising has always been this way, the product is rarely as good as the ad says it is. Will the UK begin to attack McDonalds because their burgers never look as good at the restaurant as they do in the ads?
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In other news...
...other products from the US "May" cause an erection lasting 4 hours.
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Re: IPhone commercials
what the hell did you just say? Man you nede to lern teh inglish langage.
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Re: Re: How is a relativistic claim a problem?
You know, your the reason why we have to listen to 15 seconds of a 30 second commercial of speed reading legalese to make sure their butt is covered.
I hate those speed readers.
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Re: Why so heated?
I just saw an ad my son is watching for the wonder pets show.
I DEMAND my pet baby duck says, "This is serious" at least once every half hour.
DAMM YOU FALSE ADVERTISERS FOR NOT MAKING MY DUCKS TALK ENGLISH!!!
See how silly that is? I agree. People need to lighten up.
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Re: UK Safety Police: Keep away from the iphone! They're lying to you!
Define "high-end smartphone market"?
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Just an interesting little factoid I thought I'd throw out. Did you know that the average person is exposed to over 12,000 pieces of advertising per day? In one form or another, direct or indirect, large or small.
Maybe we should cut back a little on the marketing, eh? ;)
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Panasonic TH-42PWD8UK 42 in Flat Panel Plasma TV.............$350us Dollars.
Pioneer PureVision PDP-5060HD 50 in Flat Panel Plasma TV.....$500us Dollars.
Panasonic TH-42PHD8UK 42 in Flat Panel Plasma TV.............$400us Dollars.
Panasonic Onyx TH50PX500U 50 in Flat Panel Plasma TV.........$500us Dollars.
Panasonic 42 Flat Panel HD Plasma TV TH42PHD9UK .............$500us Dollars.
Panasonic TH58PZ700U 58" Plasma Flat Panel HDTV..............$750us Dollars.
Panasonic 42"" Plasma Flat Panel HDTV In Black - TH42PX75U...$560us Dollars.
Pioneer PureVision PDP-5060HD 50 in Flat Panel Plasma TV.....$500us Dollars.
Panasonic TH-65PF9UK 65 in Plasma television.................$700us Dollars.
Panasonic TH58PX600U 58 in HDTV Plasma Television............$600us Dollars.
Panasonic TH-58PZ750U 58 in HDTV Plasma Television...........$550us Dollars.
Panasonic TH-50PH9UK 50 in Plasma Television.................$550us Dollars.
Panasonic TH-50PX600U 50 in HDTV Plasma Television...........$500us Dollars.
Panasonic TH-50PHD8UK 50 in Flat Panel Plasma TV.............$500us Dollars.
Panasonic Onyx TH50PX500U 50 in Flat Panel Plasma TV.........$500us Dollars.
Panasonic TH-50PF9UK 50 in Plasma Television.................$500us Dollars.
Panasonic TH-42PX75U 42 in Plasma Television.................$400us Dollars.
Panasonic TH-42PHD8UK 42 in Flat Panel Plasma TV.............$400us Dollars.
Panasonic TH-42PWD8UK 42 in Flat Panel Plasma TV.............$350us Dollars.
Panasonic TC-32LX60 32 in LCD Television.....................$400us Dollars.
Pioneer PureVision PDP-6070HD 60 in Flat Panel Plasma TV.....$600us Dollars.
Pioneer Elite PRO-FHD1 50 in HDTV-Ready Plasma Television....$650us Dollars.
Pioneer PDP-4270HD 42 in Plasma Television...................$530us Dollars.
Pioneer Elite PRO-1140HD 50 in HDTV Plasma Television........$700us Dollars.
Pioneer PDP-5070HD 50 in Plasma Television...................$650us Dollars.
Pioneer Elite PRO-1540HD 60 in Plasma Television.............$900us Dollars.
Pioneer PDP-4280XD 42 in Plasma Television...................$700us Dollars.
Pioneer PDP-5000EX 50 in Plasma Television...................$600us Dollars.
Pioneer PDP-607CMX Z0 in Plasma Television...................$900us Dollars.
Pioneer PRO-1150HD 50 in Plasma Television...................$800us Dollars.
Pioneer PDP-4271HD 42 in Plasma Television...................$400us Dollars.
Pioneer PDP-5071HD 50 in HDTV Plasma Television..............$550us Dollars.
Sony KDL40XBR5 40inch BRAVIA XBR series 1080p 120Hz LCD Flat.$650us Dollars.
Sony KDL-52XBR4 52" 16:9 Bravia XBR LCD 1080p HDTV...........$800us Dollars.
Sony KDL52W3000 52 in BRAVIA W series 1080p LCD Flat HDTV....$700us Dollars.
Sony FWD-50PX1 50 in Plasma Television.......................$600us Dollars.
Sony FWD50PX2/B 50 in Plasma Television......................$600us Dollars.
Sony PFM-42V1 42 in EDTV-Ready Plasma Television.............$450us Dollars.
Sony FWD-42PX2S 42 in Plasma Television......................$450us Dollars.
Sony FWD-42PV1 42 in EDTV-Ready Plasma Television............$400us Dollars.
Sony Wega KLV-S32A10 32 in Flat Panel LCD TV.................$300us Dollars.
Sony Wega KDF-E50A10 50 in LCD Rear-Projection TV............$450us Dollars.
Sony Wega KDL-V40XBR1 40 in Flat Panel LCD TV................$400us Dollars.
Sony Wega KD-36FS130 36 in Flat Screen TV....................$400us Dollars.
Sony BRAVIA XBR KDL-V32XBR1 32 in Flat Panel LCD TV..........$350us Dollars.
Sony BRAVIA XBR 40" 1080p Flat-Panel LCD HDTV ...............$500us Dollars.
46" BRAVIA V series LCD Flat Panel HDTV KDL-46V2500 .........$600us Dollars.
Dell W4201C 42 in HDTV Plasma Television.....................$700us Dollars.
Dell W5001C 50 in HDTV Plasma Television.....................$500us Dollars.
Dell W4200 42 in HDTV Plasma Television......................$600us Dollars.
Sharp Aquos LC-45GX6U 45 in Flat Panel LCD TV................$500us Dollars.
Sharp Aquos LC-45GD7U 45 in Flat Panel LCD TV................$450us Dollars.
Sharp Aquos LC-37D7U 37 in Flat Panel LCD TV.................$400us Dollars.
Sharp Aquos LC-32DA5U 32 in Flat Panel LCD TV................$350us Dollars.
Sharp Aquos LC45GD4U 45 in Flat Panel LCD TV.................$350us Dollars.
Sharp Aquos LC-26DA5U 26 in LCD TV...........................$300us Dollars.
Sharp Aquos LC-20S4U 20 in Flat Panel LCD TV.................$250us Dollars.
Philips 63PF9631D 63 in Plasma Television....................$740us Dollars.
Philips 50PF7320A 50 in HDTV Plasma Television...............$650us Dollars.
Philips BDH5021V 50 in HDTV-Ready Plasma Television..........$580us Dollars.
Philips 50PF9830A 50 in HDTV Plasma Television...............$700us Dollars.
Philips 50PF9630A 50 in HDTV Plasma Television...............$700us Dollars.
Philips 50PFP5332D 50 in Plasma Television...................$600us Dollars.
PHILIPS AMBILIGHT 42" LCD HDTV Television....................$800us Dollars.
Philips 47" 1080p Full HD LCD Ambilight TV - 47PFL7432D......$900us Dollars.
PHILLIPS -52" LCD Ambilight HDTV. Model - 52PFL7432D/37......$900us Dollars.
Philips 50PF9631D 50 in HDTV-Ready Plasma Television.........$650us Dollars.
Philips 50PF7321D 50 in HDTV Plasma Television...............$540us Dollars.
Philips 42PF7321 42 in HDTV Plasma Television................$500us Dollars.
Philips 42PFP5332D 42 in Plasma Television...................$400us Dollars.
Philips 42PF9631D 42 in Plasma Television....................$450us Dollars.
Philips 42MF231D 42 in Plasma Television.....................$550us Dollars.
Philips 42PF7320A 42 in HDTV Plasma Television...............$600us Dollars.
Philips BDH4241V 42 in HDTV-Ready Plasma Television..........$360us Dollars.
Philips 42MF130A 42 in EDTV Plasma Television................$600us Dollars.
Philips 42PF9976 42 in HDTV-Ready Plasma Television..........$550us Dollars.
Philips 42PF9831 42 in HDTV-Ready LCD Television.............$570us Dollars.
Philips 32PF7321D - 32" LCD TV...............................$450us Dollars.
Philips 32PFL5332D - 32" LCD TV..............................$300us Dollars.
Philips 32PF5321D - 32" LCD TV...............................$400us Dollars.
LG 71PY1M 71 in HDTV-Ready Plasma Television.................$900us Dollars.
LG 60PY3D 60 in HDTV Plasma Television.......................$750us Dollars.
LG MU-60PZ95V 60 in HDTV-Ready Plasma Television.............$650us Dollars.
LG 60PC1D 60 in Plasma Television............................$840us Dollars.
LG 50PX5D 50 in HDTV Plasma Television.......................$600us Dollars.
LG 50PX4DR 50 in Plasma Television TV/DVR Combo..............$550us Dollars.
LG 50PM1M 50 in HDTV-Ready Plasma Television.................$700us Dollars.
LG 50PC5D 50 in HDTV Plasma Television.......................$650us Dollars.
LG 42PC5D 42 in HDTV Plasma Television.......................$500us Dollars.
LG 42PC5DC 42 in HDTV Plasma Television......................$400us Dollars.
LG 42PX7DC 42 in HDTV Plasma Television......................$385us Dollars.
Note : If you are interested in purchasing any particular item from us, kindly send to us an email with your enquiries to the below two company email address below :
Contact Name: Terry Moore
Contact E-mail: muraqworld.info@gmail.com
Visit our website for good enquiries: www.muraqworldshoppingmall.page.tl
Chat with us on hotmail messenger: kevinworld11@hotmail.com
Thanks & God Bless.
Sony KDL52W3000 52 in BRAVIA W series 1080p LCD Flat HDTV for sale $700us Dollars.
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