One of the sillier attempts by businesses to look cool by setting up shop in Second Life
was that of Reuters, which assigned a reporter to hang out in the virtual world full-time
and report on it as if it were any other economy. While we noted at the time there might be some interesting stories in Second Life, that seemed to be taking a back seat to the publicity value of the stunt. It was surprising to learn that the Reuters reporter was still there until recently, when he finally gave up the beat
, calling it "about as fun as watching paint dry." With 9 out of 10 efforts by businesses going into Second Life ending in failure
, perhaps there wasn't much for a business reporter to cover any longer. For what it's worth, the reporter says Linden Labs should give up
on the idea that Second Life is a business application -- not because of its shaky
in-game economics, or because there's no value for there for most businesses, but because of technical problems. While those may be easier to solve for the company, they pale in comparison to the sheer pointlessness of real-world businesses establishing themselves in Second Life.