You would think that, given the widespread negative publicity
generated by EA's choice to use draconian DRM with the release of Spore
, that other video game companies might recognize that they'd be better served going in a different direction. Unfortunately, that's not the case with Sega, whose Sports Interactive subsidiary has released the latest copy of its incredibly popular Football Manager
product, only to find that many, many legitimate customers are discovering they cannot activate the offering
because the DRM is not working properly. And, not surprisingly, this is now leading to numerous negative reviews
on Amazon, as people point out how the DRM has stymied their ability to actually play the game they've purchased (while some have noted that cracked copies of the game are already widely available). Congratulations, Sega. Not only have you failed to stop piracy, you've also pissed off many legitimate paying customers, and made sure that the game is poorly rated on Amazon. What do you plan for an encore?