Hulu 'To Catch YouTube' -- Great, But So What?
from the rising-tide-etc-etc dept
The FT's got a story saying "YouTube is in danger of being upstaged commercially" by Hulu, the online video site owned NBC and News Corp. It's based on a report saying Hulu will make as much in advertising revenues as YouTube next year, about $180 million, despite having far fewer active users. Two points: first, is this really surprising given the strengths of Hulu's parents at selling advertising around content; second, when did this become a zero-sum game? The article sets up some sort of adversarial relationship between Hulu and YouTube, or between professional and user-submitted content. While perhaps there's some competition for advertising dollars -- as there is between any two parties selling ad space -- the two sites don't have to succeed solely at the other's expense. Despite what the likes of Andrew Keen would have us believe, there's room enough on the web for both professional TV shows and amateur fat cat videos, and the success of one doesn't intrinsically mean the failure of the other.