If You Can't Beat Them... Almost Join Them; Warner Offers Cheap Movie Downloads In China
from the but-nowhere-else-of-course dept
Well, at the very least, you have to hand it to Warner Bros. Studios for recognizing that pretending that it didn't have to somehow compete with pirated movies wasn't going to succeed as an overall strategy. The major Hollywood studio has now unveiled plans to offer a variety of movies for download in China priced at a dollar or less. Of course, it's unclear if the movies will have annoying DRM or any other inconvenience as well. Considering that unauthorized movies are already available pretty much anywhere, if Warner makes it difficult or annoying in any way, people are going to just stick with the unauthorized copies that don't create such problems. Still, this is definitely a step in the right direction: realizing that it isn't effective to pretend you can ignore unauthorized copies and still charge high prices.