Coffee Shop Advertising Via Its Free WiFi ID
from the today's-specials... dept
Over the years, we've had plenty of discussions over the pros and cons of free vs. fee-based WiFi in restaurants and coffee shops, and these days, for the most part, we're happy to see that free has won out in most cases. However, that doesn't mean there isn't room to experiment, and reader Jon, alerts us to a story of a cafe in Holland, called CoffeeCompany, who is constantly renaming its WiFi SSID name with gentle reminders to buy something. Among the names being rotated around:
OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatterGetBrownieForFreeIt's a cute, and probably somewhat effective way to get the folks hanging out in the coffee shop to feel good about buying something at the shop (though, the cheapskate claim might piss off some).






Reader Comments (rss)
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Re: Buy another cup of coffee already
Don't they dispense coffee with an eyedropper in Europe?
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if i lived anywhere near Holland id check this out myself
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Re:
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Re:
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mmmmmmm
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Coffee Shop
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Its Holland!
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people don't pay attention to SSID's
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It works! We got a tons of biz that way. If you think it's "unprofessional", well, if it makes me money... :P
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Re: people don't pay attention to SSID's
anyway, i named it 'notlinksys' to go with the six, count 'em six of the twelve recently sniffable, APs named 'linksys'. i also name it things like 'notthedroidsyourelookingfor', 'whiteandnerdy', 'obscuregeekreferencehere', 'cleverssid'.
when i put on wep i had names like 'passwordiswarchalk' and 'kismetfindswepkeys'. i was still getting visitors connecting through it.
it's a holiday weekend. i should go warchalk the neighborhood again.
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very nice
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free admin shop only
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Silver Lining ad supported WiFi
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