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MySpace And MTV Catch Up To YouTube On Ad Spamming Uploaded Videos

from the this-is-revolutionary? dept

For quite some time, YouTube has allowed copyright holders to "claim" videos that contain their content. Rather than demanding a takedown, these claims allow Google to place ads on the videos and share some of the revenue with the copyright holder. That seems a lot better than random takedowns, and in fact Google's program has been very successful. So it should come as no surprise that others, including MySpace and MTV are about to offer the same deal. What's unclear, though, is why some are claiming that this is revolutionary. Seeing as YouTube has been doing it for a year, it's difficult to see how there's much to get excited about here.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    SteveD, Nov 3rd, 2008 @ 2:22am

    I'm sure that won't stop the PR departments of MTV and MySpace hyping it like the best thing since the invention of the bread knife.

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Hyrulio, Nov 3rd, 2008 @ 5:16am

    VR vs RL

    It happened on the internet first, therefore NO RULES APPLY...

    ...unless the corporations want them to apply.

    There'll be a lot more stories about this to come, people will have problems with the copyright, scores of morons will piss other people off by claiming a rule that doesn't exist, or one that does but in the wrong context, then eventually, someone WILL get sued.

    Mark my words.

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Liz Gannes, Nov 3rd, 2008 @ 8:50am

    Auditude index

    What's different about Auditude is (they say) they've made an index of the last four years of TV. So unlike with YouTube's Video ID, copyright holders don't have to upload all their content to a site in order for it to police infringing videos. That's a major barrier for copyright holders -- why would they want to hand over their precious content to the site where people are ripping it off?

    The system is not that revolutionary, though, unless Auditude can get more content owners and sites to sign on. It would be pretty cool if it worked internet-wide.

    More here: http://newteevee.com/2008/11/02/auditude-signs-mtv-myspace-to-monetize-pirated-video/

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Anonymous Coward, Nov 6th, 2008 @ 2:47pm

    Re: Auditude index

    What's different about Auditude is (they say) they've made an index of the last four years of TV.
    I really doubt that claim. But if they did, wouldn't the index entries be derivative works of the original programs and therefore infringing on the original copyrights?

     

    reply to this | link to this | view in thread ]


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