It's no secret that the entertainment industry believes that it deserves to be paid (often multiple times) every time anyone accesses, views or listens to any of its content. That's resulted in some really bad policies that limit the potential for future growth, but also some ridiculous scenarios like the one described over at TorrentFreak, concerning the Motion Picture Licensing Company, who illegally demanded 10 euros per child
(later reduced to 3 euros) from Irish kindergartens, for the right to watch DVDs in class. It turns out that the whole thing was illegal, as it violated a copyright act in Ireland by not filing for a license to collect royalty revenue (it has since filed for the license). In the meantime, the folks who run these schools are a bit annoyed by the whole thing, noting that they rarely, if ever, show DVDs anyway and don't see why they should have to pay a fee per student. In fact, one educator noted that the only time they showed DVDs was when they would "pretend" to go to the cinema -- and even that would likely lead kids to eventually want to go see more movies.