There's an interesting article over at TorrentFreak about how the movie industry in Georgia (the country, not the state) has been negotiating and making deals with various file sharing sites
, since there aren't really laws against such sites in the country. The studios are often able to delay movies from appearing on those sites until a few weeks after they hit the theaters by "negotiating" agreements with the sites. Of course, it's expected that the laws will eventually change in favor of the studios, and these negotiations will cease and be replaced by lawsuits. What strikes me as odd, though, is that the studios don't go beyond "negotiating" with these sites. Why not do more to actually embrace the sites? If a movie is posted for download, why not offer additional incentives to actually go to the theater, while promoting the experience
of going out to the movies and seeing it on a really big screen, rather than downloading a low quality version for a computer screen. Such incentives could play into the marketing aspect of the movie, offering those who download a discounted ticket to the theater, or a discount on buying the actual DVD, which will contain extras. In other words, target those who clearly want to see the movie, and then offer them real incentives to go out to the theater.