SanDisk is getting a bunch of press for releasing what it's positioning as a new "format" for music
. But it's not a new format at all. SanDisk is simply sticking mp3s onto a microSD card, reasoning that lots of folks now carry phones with microSD slots in them. That's true (I've got one of those phones), but that hardly makes this a compelling offering. First of all, microSD cards are tiny. They're not the sort of thing that people want to pop in and out of their phones like a CD or a floppy disk. If you do that, you'll probably end up losing the microSD. So, most folks I know simply put a single microSD card in their phones and just use it as expanded storage. Besides, these days, most folks know that removable storage is annoyingly inconvenient compared to just using a blank disc and moving around the music you already have. I don't want to have to remember to put a specific microSD card into my phone if I want to hear a band -- especially when it's ridiculously easy for me to just transfer music from my computer to my phone instead. SanDisk claims that this will work because people don't know how to download music -- but they might be surprised if they actually went and spoke to people, rather than making up stuff in an effort to sell more microSD cards.