It seems that every few years the entertainment industry thinks that if it can just create a better new form of DRM, all its business model problems will be solved. Usually, it talks about how DRM will somehow enable
new business models, when all it really does is remove
value from content, shrinking a market, annoying legitimate customers -- all while doing absolutely nothing to slow down unauthorized downloading. It's a huge
waste of time, money and energy, but the entertainment industry still doesn't realize it. Because here we go again. The movie industry is working on yet another DRM standard
, which it insists will be much better than everything before, because it will be more open and interoperable. But, the problem is that it will never be as open or interoperable as no DRM. Until the industry recognizes that, it will continue to throw away more money and more time when it could actually be focusing on improving its business.