Was The Mad Men Twitter Takedown Part Of An Advertising Strategy?
from the reverse-streisand? dept
We've talked about the concept of a reverse Streisand Effect, where a company purposely pretends to be outraged and demands to take something down in order to generate more attention for it, and now there's some evidence suggesting that last week's DMCA takedown notices for the "fake" Mad Men Twitter accounts may have been part of AMC's own marketing strategy. Buried at the bottom of a NY Times article about what happened, there's a hint that the whole thing was planned out, as following a request from the Times reporter, Brian Stelter, to one of the "fake" users for an interview, that character "referred all questions to Deep Focus, a Web marketing agency that works for AMC."