It's really amazing how many times we see companies using the DMCA to shut down and stamp out fan efforts to help promote some content. Take, for example, the latest situation pointed out by MG Siegler over at VentureBeat. Apparently, cable TV network AMC has been sending DMCA takedown notices to Twitter
because some fans of its popular show Mad Men
have created Twitter accounts for the main characters in the show. The fans are staying in character and adding to other fans' appreciation of the show. In some ways, this is similar to the situation we described recently where a fake representative
of Exxon showed up on Twitter, even though she did a good job representing the company. Yes, the show wants to be able to control its own promotions -- and perhaps it's planning to create Twitter accounts itself, but it seems that there would be better ways to deal with this than shutting down fan-created accounts that people were enjoying. Update
: Looks like someone came to their senses
thanks to the widespread outrage, and has agreed to put the feeds back.