Well, this shouldn't surprise very many people, but following on plenty of earlier studies that have made it clear that most people don't do much to protect their privacy, a new study out of the UK pretty much states the obvious: people say they're concerned about privacy, but they sure don't act that way. The study found 84% of users say they carefully guard their info online -- but when tested, 89% of people actually did give away info in the same exact survey. To be fair, the specific set of questions was first asking people if they carefully guard their income info, followed later by a question asking them what income bracket they fell into. It's reasonable to think that some folks believe that the bracket is not the same as giving away their actual income -- which is what the first question implied. Still, it does show how people do tend to be freer with info than they might expect, so long as the questions are worded properly. Or if someone gives them chocolate.
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