A bunch of folks have sent in this report from Variety about a study talking about what a big deal unauthorized movie downloading is in France. Specifically, it points out that movie downloads are "reaching box office levels."
Except... that means they're basically counting every download as a lost sale, which we (as well as those putting the study together) all know isn't true. Even worse, the folks behind the study (who go by the already biased name: Association Against Audiovisual Piracy) seem to totally miss the most obvious point from their own report: that movie piracy doesn't seem to have a major impact on movie ticket buying. After all, their own report points out that the most popular movies at the box office in France are also the most downloaded. If it were really true that movie downloads were harming the box office, then wouldn't that mean that the most downloaded movies ended up with fewer
tickets sold? The fact that the two correlate suggest that (as we've seen over and over again
) lots of movie downloading just shows tremendous demand for a movie, and it's likely to do quite well at the box office.