Advertising Is Everywhere... Even Armpits?
from the product-placement dept
If you were among those who thought advertising in urinals was reaching a new low, you probably won't be please to learn of the new ad campaign from deodorant maker Right Guard. The Raw Feed points us to the news that it's kicking off a promotional campaign/publicity stunt, where it appears to be outfitting folks with clothing that has video screens sewn into their armpits, which will be running a constant stream of ads for Right Guard. It's certainly a different way of getting attention.