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Too Much Free Time

by Mike Masnick

Fri, Aug 1st 2008 4:18pm




Filed Under:
advertising, everywhere, product placement


Advertising Is Everywhere... Even Armpits?

from the product-placement dept

If you were among those who thought advertising in urinals was reaching a new low, you probably won't be please to learn of the new ad campaign from deodorant maker Right Guard. The Raw Feed points us to the news that it's kicking off a promotional campaign/publicity stunt, where it appears to be outfitting folks with clothing that has video screens sewn into their armpits, which will be running a constant stream of ads for Right Guard. It's certainly a different way of getting attention.

9 Comments | Leave a Comment

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  •  
    identicon
    Sticky Tape Guru, Aug 1st, 2008 @ 9:36pm

    I'm not sure they'll be very successful...

    Unless they're advertising in branded communities, of course.

     

    [ reply to this | link to this | view in chronology ]

  •  
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    PRMan, Aug 2nd, 2008 @ 3:57am

    I don't know...

    I think the whole idea stinks.

     

    [ reply to this | link to this | view in chronology ]

  •  
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    Royal2000H, Aug 2nd, 2008 @ 5:42am

    Good Idea

    This is actually a pretty good idea.
    Not only will it turn heads and get people to wonder whats on the TV screen, it also makes it into the blogosphere. I wouldn't be surprised if some news programs bring it up too when they have no real news to provide (which happens frequently).
    Obviously seeing the armpit ad won't make you run to the closest shop and buy one, but you will probably remember the brand next time you're shopping for deodorant.

     

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    •  
      identicon
      Jake, Aug 2nd, 2008 @ 10:51am

      Re: Good Idea

      Damn right I'll remember it. I'll remember what a ludicrous idea it was and keep on buying supermarket own brand deodorant that does the same job for half the price.

       

      [ reply to this | link to this | view in chronology ]

  •  
    identicon
    Tin Ear, Aug 2nd, 2008 @ 8:17pm

    How long before...

    Someone hacks the video feed to produce... PORN SHIRT! Or starts playing copyrighted material on their screens. Oh, my! It could be the next fad in fashion.

     

    [ reply to this | link to this | view in chronology ]

  •  
    identicon
    Anonymous of Course, Aug 3rd, 2008 @ 2:18pm

    Location, Location, Location!

    What next, a crotch mounted video screen?

    Will the advertisers rates vary with what
    area of the clothing the screen is attached
    to?

    Where's Dorpus on this, it sounds very
    Japanese to me.

     

    [ reply to this | link to this | view in chronology ]

  •  
    identicon
    Anonymous Coward, Aug 4th, 2008 @ 10:57am

    There must be alot better places than one's armpit to put a videoscreen... why not put in right between the tits? That'll turn alot of heads!

    She: "Are you staring at my tits?"

    He: "Naw, just watching this commercial...)

     

    [ reply to this | link to this | view in chronology ]

  •  
    identicon
    Rosetta Stoned, Aug 7th, 2008 @ 6:12pm

    Raise your hand if you're sure?

    That's one stinkhole of a branded community. Armpits R Us.

     

    [ reply to this | link to this | view in chronology ]


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