The news that The Rolling Stones have ditched EMI for rival Universal Music
is being painted in the press as the latest blow to EMI since it was taken over by a private equity firm. It's already lost Radiohead and Paul McCartney, and other artists like Coldplay have complained about the direction that EMI is moving in. However, before people bury EMI, perhaps it's worth looking at the upside for EMI here. The Rolling Stones, from the sound of things, were looking for a hugely lucrative deal, knowing that they were a premium brand. But EMI is in the process of trying to reinvent
itself for the next generation of music. Getting tied into a hugely expensive deal with a legacy band would make that much more difficult. Yes, losing an old school big name band is a blow to the EMI brand, but the next generation may be a lot more interested in being represented by a label that actually understands the market, rather than one that is actively trying to fight
where the industry is heading.