Who's At Fault If The FTC Is Positioning A Press Release As A News Story?
from the details,-details dept
Broadband Reports points us to a confusingly written story about supposedly "deceptive" tactics by the FTC in repurposing a press release as a news article for newspapers to run. Unfortunately, since the article itself isn't entirely clear, it sounds like the real problem isn't the FTC, but the newswire service, North American Precis Syndicate, that appears to take press releases and so-called "Video News Releases" (VNRs) and distribute them as if they were straight news stories. There are plenty of news sources that will reprint press releases (usually, though not always, making it clear that it's a press release). However, in this case, it sounds like (at least from the article's description) that North American Precis Syndicate reformats these press releases to make them seem less like press releases and more like straight news articles. So, this hardly seems like the fault of the FTC, but of North American Precis Syndicate and the news publications that rely on it for news.






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Ah, NAPS
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Re: Ah, NAPS
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Anyone who works with the press knows this. I always wrote press releases so that just about everything after the first paragraph could be copied and pasted (or to date myself) retyped.
I place a lot of blame on editors and the media organizations. The pay for reporters is often low so the organizations cannot really demand quality work. A lot of reporters do not even have a background in journalism. On the other hand a lot of editors are quite well paid (depending on the type of news organization). I put a lot of the blame on editors for letting this kind of thing get past them.
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Press Releases ARE News
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Need The Public Support
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Aha!
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Placing releases as news stories, feature stories
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GOOD JOB
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will smith
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real estate
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