Blast From The Past: Oh Look, New Business Models Didn't Require DRM
from the thank-goodness-for-that dept
Sometimes it's fun to look back on predictions from a few years back. lavi d writes in to point out a 2001 Microsoft press release that he came across while looking for something else. The press release touts new DRM technologies coming out of Microsoft, which is amusing if you know anything about Microsoft's history with DRM. But the really key part of the press release was a VP from the record label EMI insisting:
"Nearly all the new media business models require a robust DRM solution to be successful. Microsoft's continued innovation and commitment to quality sound in Windows Media is helping us develop profitable new ways of connecting music fans with the artists they love."And how did that turn out? Well, as we're increasingly discovering, very few new media business models require any sort of DRM, and in fact, DRM seems to damage business models a lot more than it helps them. And, Microsoft's forays into the space have hardly done very much in helping musicians develop "profitable new ways" to connect music fans to artists.