And... They're Back: Microsoft And Yahoo Talking Again

from the a-little-shove-from-Icahn dept

Amazing what a little shove from Carl Icahn can do. Microsoft admitted on Sunday that it's submitted a new proposal to Yahoo, though not an acquisition of the entire company. Without any additional details, it's difficult to know if this actually makes any sense for anyone involved, but it does show that this whole exercise is far from over. The rumor right now is that it involves Microsoft taking over Yahoo's search-related text advertising business, which Yahoo has been considering handing over to Google. Yahoo would retain its display advertising business and its other properties like Yahoo mail and instant messaging. In many ways, this makes sense. Yahoo has never been strong in search advertising, and such a deal would let it concentrate on stuff that it actually does better.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    chalkboy, May 19th, 2008 @ 5:34am

    And Microsoft will do better?

    Selling a second place search ad system to a fourth place player improves the position of Yahoo how? Google's got to be loving this. http://tmccune.blogspot.com/2008/05/google-wins-on-any-microhoo-deal.html

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    GyM, May 19th, 2008 @ 9:06am

    Stating the Obvious

    It doesn't take much common sense to know that a significant segment of Yahoo's users do not like or trust Microsoft and that if Microsoft gets involved with Yahoo, many of these users will abandon Yahoo like rats jumping off a sinking ship.

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Anonymous Coward, May 19th, 2008 @ 10:32am

    "Amazing what a little shove from Carl Icahn can do." or not since the latest proposal has nothing to do with what Ichan wanted.

     

    reply to this | link to this | view in thread ]

  4.  
    icon
    Mike (profile), May 19th, 2008 @ 11:35am

    Re:

    "Amazing what a little shove from Carl Icahn can do." or not since the latest proposal has nothing to do with what Ichan wanted.

    Ah, but it's the shove that made Microsoft recognize that it had a chance of getting Yahoo to pay attention. So, yes, I do think it's the shove that made this happen.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    david, May 21st, 2008 @ 6:48am

    Google Yahoo and Microsoft

    What if you could have Google Yahoo and Live search all on the same page just with different tabs. Well just go to the new
    search machine

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    search engine, Aug 11th, 2008 @ 7:18am

    search engines

    Search engine startup are springing up like mushrooms after rain.

    The good ones will survive like

    search engine

     

    reply to this | link to this | view in thread ]

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