And... They're Back: Microsoft And Yahoo Talking Again
from the a-little-shove-from-Icahn dept
Amazing what a little shove from Carl Icahn can do. Microsoft admitted on Sunday that it's submitted a new proposal to Yahoo, though not an acquisition of the entire company. Without any additional details, it's difficult to know if this actually makes any sense for anyone involved, but it does show that this whole exercise is far from over. The rumor right now is that it involves Microsoft taking over Yahoo's search-related text advertising business, which Yahoo has been considering handing over to Google. Yahoo would retain its display advertising business and its other properties like Yahoo mail and instant messaging. In many ways, this makes sense. Yahoo has never been strong in search advertising, and such a deal would let it concentrate on stuff that it actually does better.
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And Microsoft will do better? by chalkboy on May 19th, 2008 @ 5:34am
Selling a second place search ad system to a fourth place player improves the position of Yahoo how? Google's got to be loving this. http://tmccune.blogspot.com/2008/05/google-wins-on-any-microhoo-deal.html
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Stating the Obvious by GyM on May 19th, 2008 @ 9:06am
It doesn't take much common sense to know that a significant segment of Yahoo's users do not like or trust Microsoft and that if Microsoft gets involved with Yahoo, many of these users will abandon Yahoo like rats jumping off a sinking ship.
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by Anonymous Coward on May 19th, 2008 @ 10:32am
"Amazing what a little shove from Carl Icahn can do." or not since the latest proposal has nothing to do with what Ichan wanted.
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Re: by Mike on May 19th, 2008 @ 11:35am
"Amazing what a little shove from Carl Icahn can do." or not since the latest proposal has nothing to do with what Ichan wanted.
Ah, but it's the shove that made Microsoft recognize that it had a chance of getting Yahoo to pay attention. So, yes, I do think it's the shove that made this happen.
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Google Yahoo and Microsoft by david on May 21st, 2008 @ 6:48am
What if you could have Google Yahoo and Live search all on the same page just with different tabs. Well just go to the new
search machine
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