We've discussed over and over again how companies misuse trademark law, believing that it gives them total ownership over the mark, rather than the fact that it's really designed to prevent consumer confusion. Joe Mullin has the details on the fact that shoemaker Adidas is suing a bunch of different companies for using stripes on shoes or other clothing
. Adidas, famously, uses three parallel stripes on the side of its shoes as part of its brand -- and has a trademark on that design. That seems fair enough. But now it's won a $305 million ruling
against a shoe retailer for daring to sell shoes that had two or four stripes
. The company has also sued many other brands
for various combinations of stripes and clothing. This is what happens when people talk about trademark as being "intellectual property." It gets them thinking that it creates total ownership over something as basic as stripes.