Shockingly, Businesses Who Set Up Shop In Second Life Because It's 'Cool' Don't Fare So Well
from the who-woulda-thunk-it? dept
Over the last year or so, it seems like the halo around Second Life has worn off, especially for all the big companies who rushed in, believing it was the next big thing. A new report now notes that approximately 90% of companies who rushed into virtual worlds saw their projects fail. Not surprisingly, most of the failed projects involved companies who got involved because they thought it was "cool" or because a competitor was there. Apparently, not having a real business purpose or strategy pretty much guarantees that you're not going to achieve very much of either.