Bands Should Give Away Their Music With Every Concert Ticket Sold
from the get-them-hooked dept
Well-known music industry commentator Bob Lefsetz has wavered back and forth on the question of whether or not music should be free, but lately it seems that he's gone completely into the "free" camp -- which is nice to see. One of his latest posts explains why bands should figure out ways to give away their music with each concert ticket. As he points out, concert revenue is where most bands make their money these days, so you want to increase the value of those tickets as much as possible. And, generally speaking, many people go to concerts to hear the music they already know. So the more the band can make sure people actually know the band's songs, the happier the fans are going to be at concerts (and the more they'll be willing to pay).