Follow Up On Paulo Coelho Embracing Pirating His Own Books

from the seems-to-be-working dept

Back in January, we wrote about how best selling author Paulo Coelho was happily pirating his own books via BitTorrent, noting just how much it was increasing sales. Since he couldn't initially convince publishers to go along with it, he set up a site that pretended it was from a fan giving away various translations of his book, even though it was really run by him. He admitted it in a speech in January that got his efforts a lot more attention. TorrentFreak has checked in with Coelho to see how things have gone since he admitted to pirating his own books. Not surprisingly, the increased attention has helped drive even more sales -- even though the attention was all about how people could get his books for free. Because of that, a couple of his books are back on the NY Times Bestseller list. It also resulted in his publisher, Harper Collins, being a bit more willing to embrace the experiment, putting a new Coelho book online each month. Of course, as we pointed out at the time, this was still a really crippled and annoying-to-read way of offering free books online, but at least it's a step in the right direction.

What may be even more interesting is that Coelho isn't sitting back and leaving things as is. He continues to experiment. For example, rather than selling the movie rights to one of his books, he's running an experiment to have fans make a movie out of the book, dividing up the work. Since the book involves multiple perspectives, each person is expected to choose one perspective and film it. Coelho and his team will then piece together the movie, awarding 3,000 euros to the best film segments, and also offering up 1,500 euros to whoever composes music to go with the film. This reminds me a bit of Jonahtan Lethem's experiments with making a story of his freely available to movie makers. Hopefully we'll be seeing more such creative endeavors going forward.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    Crosbie Fitch (profile), May 14th, 2008 @ 4:40am

    Sigh

    It's a pity there are so few people like Coehlo who actually have a clue.

     

    reply to this | link to this | view in thread ]

  2.  
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    Alex Barbosa, May 14th, 2008 @ 4:49am

    Actually his name is...

    The correct name of the author is Paulo Coelho, not Coehlo.

     

    reply to this | link to this | view in thread ]

  3.  
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    Overcast, May 14th, 2008 @ 6:39am

    Well - some in media choose to toe the old line and/or be followers.

    Then some are leaders - this guy is a good example of an innovator and a leader.

    Kudos to him and I think I might just check out his books too.

     

    reply to this | link to this | view in thread ]

  4.  
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    Migs de Villa, May 14th, 2008 @ 6:44am

    Amen

    if only more people were open to innovation like him.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    pena, May 14th, 2008 @ 6:47am

    Paulo Coelho and the RIAA

    Before being The Paulo Coelho, he was a very sucessfull songwriter and record producer in Brasil, with some hits considered classical brasilian pop as in his work with Raul Seixas. But the best part is that he was into the Management, he was in the higher staff in his record company at the time. One could wonder he could bring some light to RIAA, if he wants that.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    JP, May 14th, 2008 @ 9:05am

    RIAA

    Not I he wants but if RIAA wants.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    JP, May 14th, 2008 @ 9:05am

    RIAA

    Not if he wants but if RIAA wants.

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    anne, May 14th, 2008 @ 10:42am

    Coelho Who?

    I've actually never heard of this author, and I'm not all that impressed with Torrent downloading, but I'll go and buy one of his books from B&N, just to support this kind of creative, out-of-the-box thinking.

     

    reply to this | link to this | view in thread ]

  9.  
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    Mike (profile), May 14th, 2008 @ 12:15pm

    Re: Actually his name is...

    The correct name of the author is Paulo Coelho, not Coehlo.

    Oops. Fixed. Thanks for pointing that out.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Ed, May 15th, 2008 @ 6:27am

    An important point

    In addition, Let me point it out.

    It's not exclusively about $$$-profit-drivem mind as well.

    Paulo had already wrote and sale so many books, that I think he is committed to make his books as accessible as possible. And, even for a best seller writer, some times, convince editors to put the books on the stores it's not a simple matter.

     

    reply to this | link to this | view in thread ]


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