Trent Reznor Gives Away New Album As A Completely Free Download
from the plans-to-charge-for-scarce-goods dept
Trent Reznor continues to show that he has a good understanding of the economics of free content. Two months after releasing a new album online, and quickly selling scarce goods that earned him a pretty penny, he's back offering another new Nine Inch Nails album as a completely free download in a variety of high quality formats. However, it's not just that. He's also planning to then sell (scarce) versions of the product as well, in CD and vinyl format for those who want it. And, given his past experiments, it seems likely that he'll figure out a way to make it worth buying. While Radiohead has basically shown that they just got lucky in picking a random publicity stunt, Trent Reznor has shown that he's actually really interested in the economics and business models that will work in the online world.