No Targeted Ads For AIDS & Cancer Patients; But Drug Addicts & Dead People Are Fair Game
from the you-gotta-have-some-standards dept
Last month, we discussed how behavioral targeting of advertising risked seriously creeping people out, if it reached that "uncanny valley" of being a little too targeted, but not yet useful. It seems that behavioral targeted advertising firms are trying to deal with this by working together to come up with a set of standards covering what topics are taboo when it comes to targeted advertising. Cancer and AIDS patients, rejoice. Advertisers have decided not to target you. However, if you're old, addicted to drugs, religious, a convicted felon or dead, you're fair game. Dead? Well, the ad group says it meant the "death" category to be for targeting ads at relatives making funeral plans ("Death in the family? Get a casket for 20% off!"). How thoughtful of those advertising groups.