(Mis)Uses of Technology

(Mis)Uses of Technology

by Mike Masnick


Filed Under:
clickstream tracking, controversy, wikipedia

Companies:
phorm, wikipedia



Phorm Edits Negative History Right Out Of Wikipedia

from the and-gets-called-on-it dept

Phorm, the controversial "former" adware company that is aggressively defending its new ads-based-on-your-clickstream program, despite some serious questions about its legality apparently became a little "overzealous" in its defense, editing its own Wikipedia page to erase many of the negative stories about the company. Of course, doing that backfired pretty quickly, as the company got called out on it (and the edits got reverted). While first suggesting that it was merely trying to correct "inaccuracies" (such as questions over its legality?), the company admitted it was a bit too aggressive, and was unfamiliar with the rule that you're not supposed to edit your own Wikipedia entry.

8 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

  • Apr 8th, 2008 @ 4:03pm

    who what what

    I'm always amazed when I see stories like this. Which member of an organization decides that it is his job to go around editting stories about said organization? Is that a task reserved for executives? Techies? Do they have designated wikipedia managers?

    (reply to this comment) (link to this comment)

  • Apr 8th, 2008 @ 4:17pm

    Well...

    by Logan Thornton

    If it's good enough for Jimmy Wales, I guess it's good enough for Phorm.

    (reply to this comment) (link to this comment)

  • Apr 8th, 2008 @ 5:39pm
    by Mark Tomlinson

    "I'm always amazed when I see stories like this. Which member of an organization decides that it is his job to go around editting stories about said organization? Is that a task reserved for executives? Techies? Do they have designated wikipedia managers?"

    It's the job of the guys in PR.

    (reply to this comment) (link to this comment)

  • Apr 8th, 2008 @ 6:07pm

    Spy vs Spy

    by Rabble Babble

    Apparently this spying has been going on for some time, and not just in the UK. How soon before there is a bill in congress to give these people retroactive immunity similar to the telephone companies ?

    It would be fun to pit one against the other. I'm sure that there is some clever gambit to start the ball rolling.

    (reply to this comment) (link to this comment)

  • Apr 8th, 2008 @ 10:36pm

    not a rule, really, just bad form

    by adm

    i looked into this a few months ago. as far as i know, it's not actually a rule (within the Wikipedia community) that you can't edit your own wikipedia entry, but it's strongly discouraged.

    (reply to this comment) (link to this comment)

    • Apr 9th, 2008 @ 12:40am

      Re: not a rule, really, just bad form

      by Anonymous Coward

      i looked into this a few months ago. as far as i know, it's not actually a rule (within the Wikipedia community) that you can't edit your own wikipedia entry, but it's strongly discouraged.

      You apparently didn't look very very hard then. Heres the Wikipedia Conflict of Interest policy against it.

      (reply to this comment) (link to this comment)

      • Apr 9th, 2008 @ 8:34pm

        Re: Re: not a rule, really, just bad form

        by Anonymous Coward

        You apparently didn't look very very hard then. Heres the Wikipedia Conflict of Interest policy against it.

        Actually, that policy doesn't completely ban the practice. It does say though that such edits should be avoided or done with great caution. It then describes what is required of such edits. Phorm blatantly ignored those requirements.

        (reply to this comment) (link to this comment)

  • Apr 9th, 2008 @ 1:34pm

    Too easy

    One of the drawbacks of electronic records such as wikipedia: they can be changed all too easily. Perhaps history will be completely altered in 100 years. That is if the electronic records survive that long.

    (reply to this comment) (link to this comment)

Add Your Comment

Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML
Save me a cookie
  • Plain Text: A CRLF will be replaced by break <br> tag, all other allowable HTML is intact
  • HTML: No formatting of any kind is done without explicitly being written in
  • Allowed HTML Tags: <b> <i> <p> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Close
Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML Save me a cookie

Search Techdirt
And now, a word from our Sponsors..



Subscribe to Techdirt's Daily Email Newsletter

Techdirt's Daily Email Newsletter

Related Stories
Close
E-mail It