Similar to the guy who tried to register a trademark on the term cyberlaw, it turns out that some internet marketing guy is trying to get a trademark on the term "SEO" (thanks to Eric Goldman for pointing this out). SEO, of course, is a very generic acronym for "search engine optimization" and has been used for ages (not, as the guy claims, since early 2007). The link goes through, in rather great detail, how the Trademark folks turned this guy down multiple times, and he kept adjusting the trademark application, occasionally in totally nonsensical ways -- but eventually it seems as though people in the USPTO simply threw up their hands and said "whatever, let it through...." It's now at the stage where the USPTO is waiting to see if anyone objects to the filing, so hopefully with enough folks in the SEO filing objections this one will get completely rejected.
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