Would You Believe People Trust Their Real Friends Over Bloggers?

from the oh-my! dept

In what may be one of the most pointless studies done in quite some time, a research firm has discovered to its own amazement that people tend to trust their own friends more than well known bloggers. Well, I should certainly hope so. Were there really people out there who thought that folks with high trafficked blogs actually held more sway than a personal friend? This is really nothing more than a retread of a (much more academic) report back in January noting that so-called "influentials" don't really have very much influence. What that study found was that "word of mouth" works, but where those recommendations come from tend to be somewhat random. So things bubble up from everywhere, rather than starting with well-known bloggers. This shouldn't be surprising to anyone, but after a few years of ridiculous media coverage suggesting that top bloggers have influence, it's nice to see a few reminders that influence is a much more democratic system.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Anonymous Coward, Apr 3rd, 2008 @ 1:41pm

    So the question you have to ask yourself, Mike, is why try?

     

    reply to this | link to this | view in thread ]

  2.  
    icon
    WarOtter (profile), Apr 3rd, 2008 @ 1:53pm

    The Kill list is longer

    Okay, so now my "To Kill After The Revolution" list is as follows:
    1. Lawyers
    2. Politicians
    3. H2 & H3 Drivers
    4. Research Firms
    ...
    10. Profit!

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Chronno S. Trigger, Apr 3rd, 2008 @ 1:56pm

    Re:

    Because I would trust him over you any day. That is why he tries.

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Anonymous Coward, Apr 3rd, 2008 @ 1:59pm

    yeah seems pretty crazy Mike. Hey would you mind bringing my car back? I mean I let you borrow it 'cause you seem like a good guy, but I was thinking it was just for the day. You know its been almost 2 weeks!?!?!

    :)

     

    reply to this | link to this | view in thread ]

  5.  
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    GearsofWar, Apr 3rd, 2008 @ 3:07pm

    Were there really people out there who thought that folks with high trafficked blogs actually held more sway than a personal friend?

    No one except the folks with highly trafficked blogs, who told their affiliates that it had to be true, Malcolm Gladwell wrote a book about it. :p

     

    reply to this | link to this | view in thread ]

  6.  
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    Bob, Apr 3rd, 2008 @ 3:20pm

    Would You Believe ...

    "Would You Believe People Trust Their Real Friends Over Bloggers?"

    Since I'm reading this in a blog....


    Should I?

     

    reply to this | link to this | view in thread ]

  7.  
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    another mike, Apr 3rd, 2008 @ 3:39pm

    I want to believe

    What if you don't have any real friends? Does the study say I should start trusting my imaginary friends over bloggers? I don't think I should; they tell me to do things that sound very dangerous.

     

    reply to this | link to this | view in thread ]

  8.  
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    Kiba, Apr 3rd, 2008 @ 3:58pm

    Trust of Experts

    I trust your economic reasoning more than my lowly emotional friends.

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    ev(il)angelist, Apr 3rd, 2008 @ 4:57pm

    Re: I want to believe

    "Does the study say I should start trusting my imaginary friends over bloggers?"

    Since Christians have been doing this from the beginning, yes.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Anonymous Coward, Apr 3rd, 2008 @ 5:41pm

    Re: Re: I want to believe

    "Since Christians have been doing this from the beginning, yes."

    Yay, this has nothing to do with anything. Congrats on looking like a toolbox on the internets.

     

    reply to this | link to this | view in thread ]

  11.  
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    Oliver Young, Apr 3rd, 2008 @ 5:42pm

    Read Write Web Coverage and Tipping Point

    I was a bit surprised that the usually levelheaded RRW blog decided that this means "Malcolm Gladwell's popular theory about key influencers moving markets may not be valid."

    Now I have not read the research like I should, but from what I can tell from the press release the report is indicting the idea that "popular" but unfamiliar people like Scoble can influece. Gladwell's book is most focused on personal relationships.

    Am I crazy, or are folks a little too eager to throw Gladwell under the bus?

     

    reply to this | link to this | view in thread ]

  12.  
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    Anonymous Coward, Apr 3rd, 2008 @ 5:43pm

    Re: Re: I want to believe

    Flaimbait.

    Aside from that, it reminds me how amazingly strong the faith of an aithiest is. If there IS a God of some sort, he must have a sense of humor for that.

    Personally, I prefer science. God may or may not exist according to science. There just isn't any scientific proof of his existence.

    And as the saying goes, absence of proof is not proof of absence . . .

     

    reply to this | link to this | view in thread ]

  13.  
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    Mike (profile), Apr 3rd, 2008 @ 6:14pm

    Re: Read Write Web Coverage and Tipping Point

    Oliver, very tempted to make a point about how if RRW's "blink" analysis of it was that it disproves Gladwell, then... how can he complain?

    But that would be mean. :)

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    BTR1701, Apr 4th, 2008 @ 7:04am

    Re: Re: Re: I want to believe

    > Flaimbait.

    The word is actually "flame". And I'm not even going to bother with "aithiest"...

     

    reply to this | link to this | view in thread ]


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