Mainstream Press Finally Realizing That Kids Want To Share News, Not Read News
from the it-took-them-this-long? dept
In an interesting followup to our earlier post about the state of the news business, Robin writes in to point us to a NY Times article all about how a younger generation of news readers now focus on sharing the news, rather than just consuming it. Mathew Ingram highlights the key sentence in the article, from a college student: "If the news is that important, it will find me." Very few mainstream publications have grasped that concept, even if some folks have been saying the same thing for years. It's time for those in the newspaper business to stop thinking of readers as straight consumers. They're distributors, promoters, creators and analysts of the news as well. Once you recognize that, you start to change how you approach the news business. You certainly get rid of paywalls and registration walls, and you start enabling your users to do more, rather than less, with the news.






Reader Comments (rss)
(Flattened / Threaded)
paywalls and registration walls
[ reply to this | link to this | view in chronology ]
Re: paywalls and registration walls
OMG!! You had to get past registration walls!!
Cry me a fscking river, boo hoo!
How did the world survive, how did people get their news, how did we leave the cave? How did Newton and Copernicus and Heron of Alexandria accomplish anything, if accessing knowledge was sooooo haaarrrdddd????
[ reply to this | link to this | view in chronology ]
Re: paywalls and registration walls
[ reply to this | link to this | view in chronology ]
Invite sponsorship
This is as opposed to charging them to see it or prosecuting them if they share it.
Funnily enough, I'm currently working on http://1p2u.com as way for a blogger's audience to commission the blogger.
[ reply to this | link to this | view in chronology ]
Re: Invite sponsorship
Maybe you meant "curiously"?
[ reply to this | link to this | view in chronology ]
Re: Re: Invite sponsorship
http://dictionary.oed.com/cgi/entry/50091012/50091012se14?single=1&query_type=word& queryword=Funnily&first=1&max_to_show=10&hilite=50091012se14
[ reply to this | link to this | view in chronology ]
Re: Re: Re: Invite sponsorship
Ha Ha.
How about this one
[ reply to this | link to this | view in chronology ]
Re: Re: Re: Invite sponsorship
I hope for your sake that was on purpose. If so it's muy funny-o
[ reply to this | link to this | view in chronology ]
Re: Re: Re: Invite sponsorship
[ reply to this | link to this | view in chronology ]
Re: Re: Re: Re: Invite sponsorship
Come on. Get with the program guys!
[ reply to this | link to this | view in chronology ]
Re: Re: Re: Re: Re: Invite sponsorship
[ reply to this | link to this | view in chronology ]
Bubbling up the best
Will be neat to see if some of the more "mainstream" sites (like Yahoo!'s new Buzz product) will be able to execute on all of this...
[ reply to this | link to this | view in chronology ]
headlines
[ reply to this | link to this | view in chronology ]
Duuuuhhhh....
[ reply to this | link to this | view in chronology ]
[ reply to this | link to this | view in chronology ]
Kids Want To Share News, Not Read News
[ reply to this | link to this | view in chronology ]
Add Your Comment